1 theater · 12 screens
Cinema advertising on 12 screens in La Verne, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
La Verne, CA is in the eastern San Gabriel Valley, with a population of about 30,800 and a median household income of $104,565. That purchasing power matters when you are choosing where to put your ad budget. The city has one theater, La Verne 12, with 12 screens generating an estimated 15,668 moviegoer impressions per month.
Cinema advertising here reaches a younger audience than most streaming platforms. The national median age of moviegoers is 30, and 60% have cut the cord entirely, meaning traditional TV buys simply do not reach them. A 4-week campaign at La Verne 12 runs $1,299 to $2,598, an accessible entry point into the greater Los Angeles market for local and regional advertisers who want high-attention, measurable placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,300 – $2,600 | Tier 1 market rates | up to 15,668 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at La Verne 12 costs between $1,299 and $2,598, depending on format and placement. La Verne is a Tier 1 market with CPMs ranging from $70 to $85. That pricing reflects the audience: median household income of $104,565, with few competing screens in the local market.
The most common cinema advertisers are local and regional businesses: restaurants, auto dealers, healthcare providers, financial services, and retail. Nationally, cinema ads drive a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. La Verne's educated, higher-income audience is a strong fit for those categories.
Placements include on-screen pre-show ads, lobby digital displays, and in some locations static lobby signage. On-screen placements get the most attention, measured at 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats.
Sixty percent of moviegoers are cord-cutters or cord-nevers, so TV spots simply don't reach them. Streaming and CTV ads get skipped or ignored. Cinema puts your ad in front of an audience in a dark room with no phone, no remote, and no exit. Attention scores consistently beat CTV and YouTube, which makes cost-per-attentive-impression more competitive than it looks on paper.
Most campaigns run in 4-week blocks, which fits the typical film cycle and gives ads enough frequency to drive recall. With roughly 15,668 monthly impressions across 12 screens, a single 4-week flight can build solid reach in La Verne. Advertisers with ongoing goals often book consecutive flights to compound that effect over time.
Yes. This network does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. The restrictions apply across all screens, regardless of film rating. Advertisers in those categories will need to look at other channels. All other standard business categories are generally eligible.
Call for pricing tailored to your dates, film slate, and targeting.
