1 theater · 10 screens
Cinema advertising on 10 screens in Lafayette, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lafayette, Indiana is a mid-size university market with roughly 70,650 residents and a median age of 33.7, anchored by Purdue University and a working population that commutes an average of 16 minutes to work. The city's only movie theater, GQT Eastside 10 IMAX, delivers an estimated 16,000 moviegoer impressions each month across 10 screens. That concentration makes it a focused, high-attention advertising environment.
Cinema advertising in Lafayette skews younger than TV or streaming. National moviegoer data puts the median age at 30, and 60% of moviegoers have cut cable or never subscribed. In a market where the median household income is $52,946, that audience is cost-conscious and hard to reach through traditional channels. A 4-week campaign starts at $592, and attention levels run 2 to 6 times higher than live sports broadcasts and 6 to 16 times higher than social and digital placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,180 | Tier 4 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at GQT Eastside 10 IMAX runs between $592 and $1,184, depending on the number of screens selected and ad format. Lafayette is a Tier 4 market with CPM rates of $34 to $40. With only one theater in the city, a single buy covers the entire local cinema market.
Common advertisers in mid-size university markets like Lafayette include local restaurants, auto dealerships, healthcare providers, financial services, and retail businesses. Cinema advertising has driven a 34% increase in auto dealership foot traffic and a 53% lift in incremental retail visits nationally, making it a strong fit for businesses with physical locations.
Ads run on screen during the pre-show, before the feature film starts. It's a full-screen, full-sound environment with no skip option and nothing else competing for attention. Lobby placements are also available at many theaters, including digital displays and static signage near concessions and entry points, depending on inventory.
Cinema delivers attention levels 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital platforms. In this market, 60% of moviegoers have cut cable or never had it, so a TV buy will miss a large portion of your target audience. Cinema reaches those people in a distraction-free environment with no ad-blocking tools.
Most campaigns run in 4-week flights, matching typical film release cycles and audience turnover. Some advertisers book consecutive flights to maintain presence across multiple titles and audience segments. With 16,000 monthly impressions available in Lafayette, a single 4-week flight delivers solid local reach for most business categories.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply nationally, regardless of local regulations. Advertisers in those categories will need to look at other channels. All other major business categories are eligible to run, including healthcare, finance, food service, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
