1 theater · 24 screens
Cinema advertising on 24 screens in Lake Buena Vista, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lake Buena Vista, FL is one of the most visited entertainment districts in the world. Disney Springs 24 with Dine-In Theatres runs 24 screens and delivers an estimated 95,794 monthly moviegoer impressions. That number is driven almost entirely by tourist and visitor traffic, not a local residential base, which makes this location different from a typical cinema buy.
This is a Tier 2 market within the Orlando-Daytona Beach-Melbourne DMA. CPMs range from $47 to $60, and a 4-week campaign starts at $3,458, reaching up to $6,916 depending on screen count and placement mix. The audience skews toward families, out-of-town visitors, and entertainment-focused consumers. For hospitality, retail, dining, and experience-based brands, that means reaching people who are already spending money, not considering it.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,460 – $6,920 | Tier 2 market rates | up to 95,794 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Disney Springs 24 with Dine-In Theatres runs between $3,458 and $6,916, depending on how many screens you buy and which placement format you choose. CPMs fall between $47 and $60, consistent with Tier 2 market pricing for the Orlando-Daytona Beach-Melbourne DMA.
The Disney Springs 24 generates an estimated 95,794 moviegoer impressions per month across its 24 screens. That volume is driven by tourist and visitor traffic, not a local residential base. For brands targeting high-spending, leisure-oriented audiences, that's a real advantage.
Hospitality brands, restaurants, retail chains, entertainment venues, and regional services are common advertisers here. The Disney Springs location draws families and out-of-market visitors with disposable income. National research shows cinema advertising drives a 53% lift in incremental retail visits and a 34% increase in automotive foot traffic.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital formats. About 60% of moviegoers are cord-cutters or cord-nevers, so this channel reaches people who are largely absent from traditional TV buys. The full-screen, no-skip format holds attention in a way streaming cannot replicate.
Standard placements include on-screen pre-show spots that run before trailers and the feature film. Lobby and digital placements may also be available depending on the campaign. On-screen spots typically run 15 to 60 seconds, playing to a seated audience in a dark room where phones stay pocketed and attention is on the screen.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at this location. These restrictions apply regardless of campaign budget or duration. If your brand falls outside these categories, Disney Springs 24 is available to book with a minimum 4-week campaign commitment.
Call for pricing tailored to your dates, film slate, and targeting.