2 theaters · 23 screens
Cinema advertising on 23 screens in Lake Charles, LA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lake Charles is a mid-size Louisiana market of about 81,679 residents, with a median age of 36.2 and a household income of $56,864. The city has two movie theaters, Cinemark Lake Charles and XD and Cinemark Movie Bistro Lake Charles, with a combined 23 screens and roughly 36,800 monthly moviegoer impressions.
Cinema advertising in Lake Charles reaches an audience that skews younger than most streaming or broadcast platforms. Sixty percent identify as cord-cutters or cord-nevers, so your message lands in front of people who are hard to reach through traditional TV. Average commutes run under 18 minutes, which means local businesses and regional brands can build real frequency without wasted reach. A 4-week campaign starts at $532 for a single theater, making it one of the more accessible formats in any local media mix.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $530 – $1,660 | Tier 4 market rates | up to 18,400 imps/theater |
| Citywide (all 2 theaters) | $1,360 – $2,720 | Tier 4 market rates | ~36,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one Lake Charles Cinemark location runs $532 to $1,657, depending on screen count and placement. To advertise across both theaters citywide, budget $1,361 to $2,723 for a 4-week flight. Lake Charles is a Tier 4 market with CPMs ranging from $34 to $40.
Healthcare systems, local restaurants, auto dealerships, universities, financial services, and regional retail brands all advertise regularly in markets like Lake Charles. Cinema works well for any business that benefits from high-attention, unskippable exposure in front of a local audience that has actively chosen to be there.
Ads run on screen before the feature film as part of the pre-show program. The format is full-motion, full-screen, with theater-quality audio. Viewers aren't scrolling, switching tabs, or channel-surfing. Placements are available across all 23 screens in the Lake Charles market.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. In Lake Charles, 60% of moviegoers are cord-cutters or cord-nevers, so local TV and streaming ads don't reach them. Cinema does.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. The format skews family-oriented, with roughly 50% of moviegoers attending as families, so content must meet general audience standards. Alluvit Media can confirm category eligibility before any campaign is proposed.
The standard campaign unit is a 4-week flight, matching typical film run cycles. Some advertisers run consecutive 4-week blocks to build frequency over a quarter. With around 36,800 monthly impressions across 23 screens in Lake Charles, a single flight delivers real local reach.
Call for pricing tailored to your dates, film slate, and targeting.
