1 theater · 12 screens
Cinema advertising on 12 screens in Lake Mary, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lake Mary, FL is a high-income suburb north of Orlando with a population of 16,724 and a median household income of $116,944, well above national averages. With 54.4% of residents holding a bachelor's degree or higher and a median age of 43.1, this is an audience that responds to considered, brand-forward messaging.
The market has one cinema, STK AmStar 12, with 12 screens and an estimated 16,516 monthly moviegoer impressions. A 4-week campaign runs between $596 and $1,192 depending on format and screen placement. Lake Mary falls within the Orlando-Daytona Bch-Melbrn market at a Tier 2 CPM of $47 to $60. For local businesses or regional brands targeting an affluent, educated suburban audience, cinema advertising here offers focused reach without the waste of broader metro buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $600 – $1,190 | Tier 2 market rates | up to 16,516 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at STK AmStar 12 runs between $596 and $1,192, depending on the number of screens and ad format. Lake Mary carries a Tier 2 CPM of $47 to $60. At 16,516 estimated monthly impressions, the cost per reached audience member holds up well against most local digital and broadcast alternatives.
Common advertisers include restaurants, healthcare providers, financial services, real estate agencies, automotive dealers, and retailers. With a median household income of $116,944, Lake Mary skews toward higher-income consumers, which tends to work in favor of advertisers in those categories. National research backs this up: auto advertisers gained 34% more foot traffic from cinema campaigns, and retail brands saw 53% more incremental visits.
Ads run on screen before the feature film begins, as part of a pre-show program. The audience is seated and attentive, with no competing screens or scrolling feeds. Cinema advertising delivers 2 to 6 times the attention of live sports placements and 6 to 16 times that of social and digital ads, making it one of the highest-attention formats in advertising.
Cinema audiences skew younger. The national median moviegoer age is 30, and 60% are cord-cutters or cord-nevers who traditional TV rarely reaches. Streaming ads get skipped or ignored. Cinema puts your ad on a large screen in front of an audience that can't scroll past it, skip it, or split their attention with another device.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply across all screens at STK AmStar 12 in Lake Mary. Advertisers in those categories will need to look elsewhere. Most other local and national business categories are eligible to run campaigns.
The standard campaign unit is 4 weeks, timed to match typical film cycles and long enough to build frequency with local audiences. In Lake Mary, that translates to roughly 16,500 monthly impressions across one theater with 12 screens. Brands running longer campaigns often rotate creative to stay fresh with repeat moviegoers.
Call for pricing tailored to your dates, film slate, and targeting.
