1 theater · 12 screens
Cinema advertising on 12 screens in Lake Wales, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lake Wales, FL is a Polk County city of 16,365 residents with a median household income of $55,799. Its one movie theater, Eagle Ridge Mall 12, generates an estimated 28,800 monthly moviegoer impressions across 12 screens, making it a focused, efficient channel for local and regional advertisers.
Cinema advertising in Lake Wales reaches an audience with no skip button and no second screen competing for attention. National data puts moviegoer attention 2 to 6 times higher than live sports and 6 to 16 times higher than social media. With 60% of moviegoers identifying as cord-cutters or cord-nevers, the theater fills a real gap in most media mixes. A 4-week campaign runs $1,540 to $3,081, placing Lake Wales in the Tier 2 pricing range within the Tampa-St. Pete (Sarasota) market. For advertisers who want consistent, measurable reach in a specific community, it's a clean, direct buy.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Eagle Ridge Mall 12 runs between $1,540 and $3,081, depending on the number of screens and dayparts selected. This Tier 2 market has a CPM range of $47 to $60. With 28,800 estimated monthly impressions, the cost per contact holds up well against most local digital and broadcast options.
Common advertisers include restaurants, healthcare providers, auto dealers, real estate agencies, retailers, and local service businesses. National data shows auto advertisers see a 34% lift in foot traffic and retail advertisers record 53% incremental visits after cinema campaigns. Any business targeting adults in the Lake Wales and Polk County area is a reasonable fit.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at these venues. This policy applies across the national theater network. If your business falls into one of these categories, cinema advertising is not an available channel, regardless of budget or campaign size.
Ad placements include the pre-show on-screen segment that runs before trailers, lobby screens, and in some locations digital display units near concessions. The pre-show placement is the primary buy. It delivers a full-screen, audio-on experience to a seated audience that chose to be there and has no way to skip or scroll past the content.
Local TV and streaming reach broader but less engaged audiences. Cinema delivers attention scores 6 to 16 times higher than social and digital platforms, and outperforms connected TV benchmarks too. In a smaller market like Lake Wales, broadcast waste adds up fast. Cinema lets you concentrate spend on an audience that's already in the room and paying attention.
A standard entry point is a 4-week flight, giving your creative consistent exposure through a full audience rotation at Eagle Ridge Mall 12. Many advertisers run 8 to 12 week campaigns to build frequency. With 28,800 monthly impressions available, a single 4-week buy still delivers a substantial number of contacts within this 16,000-person community.
Call for pricing tailored to your dates, film slate, and targeting.
