1 theater · 12 screens
Cinema advertising on 12 screens in Lakeland, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lakeland, FL is in Polk County, part of the Tampa-St. Pete market, with a population of 117,030 and a median household income of $60,947. Cinema advertising here reaches a consistent local audience through Lakeland Square 12, the city's primary movie theater. Its 12 screens generate an estimated 28,800 monthly impressions.
The local demographic is practical: median age of 39.9, moderate income, and a 23.5-minute average commute. Only 27.7% of residents hold a four-year degree, so advertising that speaks plainly and focuses on value tends to perform well here. As a Tier 2 market, Lakeland offers CPM rates between $47 and $60, and a 4-week campaign runs $1,540 to $3,081. For brands that want frequency in Central Florida without Tampa's media costs, Lakeland offers measurable reach at a lower price point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Lakeland Square 12 runs between $1,540 and $3,081, depending on ad format and placement. CPM rates fall in the $47 to $60 range, in line with a Tier 2 market. At 28,800 estimated monthly impressions across 12 screens, the cost per reach compares favorably to local broadcast or digital alternatives.
Common advertisers include quick-service and casual dining restaurants, auto dealers, healthcare providers, local retailers, real estate services, and regional banks. Cinema's lift numbers are well-documented: QSR brands have seen 2 to 3 times return on ad spend, and auto advertisers have recorded a 34% increase in dealership foot traffic following cinema campaigns.
Ads run on screen before the feature film begins, during the pre-show segment. The format is full-screen, full-audio, in a dark room with no competing distractions. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements, including CTV and YouTube.
Cinema reaches an audience that's largely out of reach for traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. In a market like Lakeland, where streaming has displaced linear TV for many households, cinema offers something rare: an ad format that can't be skipped, muted, or scrolled past. Attention levels consistently outperform both CTV and broadcast.
A 4-week campaign is the standard entry point, giving advertisers enough time to build frequency across multiple showtimes and audience groups. Lakeland Square 12 runs films across 12 screens continuously, so a month-long buy puts your ad in front of a broad cross-section of local moviegoers. Extend to 8 or 12 weeks and reach compounds considerably.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted categories and cannot be placed in cinema inventory. This policy applies across the entire network, not just specific markets. Advertisers in those categories should contact us to discuss alternative placements before submitting creative or requesting a proposal.
Call for pricing tailored to your dates, film slate, and targeting.
