2 theaters · 32 screens
Cinema advertising on 32 screens in Lakewood, CO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lakewood, CO sits just west of Denver with a population of 156,309 and a median household income of $85,789. Nearly half of residents hold a bachelor's degree or higher, and the median age of 38 puts the audience squarely in prime spending years. That makes it a strong market for advertisers targeting educated, mid-to-high income consumers.
The city has two theaters, Century 16 Bel Mar and XD and Colorado Mills Stadium 16 with IMAX, across 32 total screens. That footprint generates an estimated 76,800 moviegoer impressions per month. Cinema audiences here skew younger than most streaming platforms, run 60% cord-cutters, and deliver attention levels 2 to 6 times higher than live sports. For local and regional brands, Lakewood cinema advertising is a direct channel into a concentrated Denver-area audience with documented results across retail, auto, and service categories.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
| Citywide (all 2 theaters) | $4,110 – $8,220 | Tier 2 market rates | ~76,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign at one of Lakewood's two theaters runs $2,054 to $4,108. To cover both Century 16 Bel Mar and XD and Colorado Mills Stadium 16 with IMAX, a citywide campaign runs $4,108 to $8,217. Lakewood is priced as a Tier 2 market, with CPMs between $47 and $60.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, financial services, home improvement brands, and local retailers. Auto advertisers using cinema have seen 34% increases in foot traffic, while retail brands have recorded 53% more incremental store visits. For businesses targeting Lakewood's high-income households, those are real, measurable results.
Ad placements include on-screen spots in the pre-show before the feature, lobby screens, and in some locations, digital displays near concessions and entrances. The on-screen pre-show reaches a captive audience in a dark room, no phones, no competing content. That's why attention scores run 6 to 16 times higher than social and digital formats.
Broadcast and streaming audiences in Denver are fragmented and skew older. Cinema audiences are younger: the median moviegoer is 30, and 60% have no traditional cable subscription. These are people you largely can't reach through conventional TV buys. Cinema gets them at full screen, full volume, with documented attention advantages over both CTV and YouTube.
Most advertisers start with a 4-week run to build frequency across the 76,800 monthly impressions Lakewood theaters deliver. Campaigns timed to film release schedules or seasonal traffic spikes, such as summer blockbusters or holiday releases, tend to perform strongest. Brands focused on sustained local awareness typically run 8 to 12 weeks.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply to all theaters and screens. If your business falls into one of these categories, cinema advertising through this channel is not available, regardless of market or budget size.
Call for pricing tailored to your dates, film slate, and targeting.
