2 theaters · 27 screens
Cinema advertising on 27 screens in Lakewood, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lakewood, WA is part of the Seattle-Tacoma market, with a population of 63,034 and a median household income of $70,524. Two movie theaters, Lakewood Cinema 15 and Lakewood Mall 12, operate a combined 27 screens and generate an estimated 64,800 monthly moviegoer impressions. That is a concentrated, recurring audience arriving with intent and attention that most digital channels cannot replicate.
The Lakewood moviegoing audience skews toward working adults, with a median age of 36.3 and a mean commute of nearly 29 minutes. Those numbers point to people making deliberate leisure choices, not passive scrollers. At a Tier 2 CPM of $47 to $60, cinema advertising here delivers measurable exposure at competitive rates. Brands in retail, automotive, dining, healthcare, and financial services have used cinema placements to drive real-world visits and documented lift. If your customers live or work in Lakewood, this is a direct path to reach them in a high-attention environment.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,850 | Tier 2 market rates | up to 32,400 imps/theater |
| Citywide (all 2 theaters) | $3,470 – $6,930 | Tier 2 market rates | ~64,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one Lakewood location runs approximately $1,540 to $3,852. To cover both theaters citywide, budget $3,466 to $6,933 for the same period. These rates reflect Lakewood's Tier 2 CPM range of $47 to $60, in line with pricing across the Seattle-Tacoma market.
Common advertisers include quick-service and sit-down restaurants, auto dealerships, healthcare providers, local retailers, financial services firms, and real estate companies. QSR brands running cinema ads have seen 2 to 3 times return on ad spend nationally, and auto advertisers have recorded 34% increases in foot traffic.
Placements include on-screen pre-show spots shown to a captive audience before the feature film, along with lobby displays, digital boards, and video kiosks in common areas. On-screen formats typically deliver the strongest attention metrics, rated 2 to 6 times higher than live sports and up to 16 times higher than social or digital placements.
Roughly 60% of moviegoers at Lakewood-area theaters are cord-cutters or cord-nevers, so traditional TV and most streaming pre-roll formats never reach them. Cinema also outperforms CTV and YouTube on measured attention. The format draws a 62% multicultural audience and 50% co-viewing families, two groups that are hard to reach consistently through other channels.
Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements at Lakewood theaters. These restrictions apply across the national network, not just this market. Advertisers in those categories will need to look at other channels. Most consumer-facing businesses outside those categories qualify without issue.
The standard campaign unit is 4 weeks, matching typical film cycles and giving audiences enough repeat exposure to build recall. Campaigns can run across multiple 4-week flights or expand from one theater to both Lakewood locations depending on budget and reach goals. Custom lengths are also available, subject to placement availability.
Call for pricing tailored to your dates, film slate, and targeting.
