1 theater · 22 screens
Cinema advertising on 22 screens in Lancaster, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lancaster, CA sits in the northern Antelope Valley with a population of 170,013 and a median household age of 34.2. That younger-skewing demographic comes with real purchasing power: median household income is $76,083. With a mean commute of 31.5 minutes, residents look for local entertainment and have reason to value a night at the movies.
The city's cinema advertising runs through one location: Cinemark 22 with IMAX, a 22-screen venue that generates an estimated 46,892 monthly moviegoer impressions. One well-placed theater, consistent exposure, attentive audiences. Because Lancaster falls within the Los Angeles market, campaigns are priced at Tier 1 CPM rates ($70 to $85), in line with the documented engagement cinema advertising produces. A 4-week campaign runs $3,324 to $6,648, reaching people who are already seated and paying attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,320 – $6,650 | Tier 1 market rates | up to 46,892 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Lancaster costs between $3,324 and $6,648. That range is based on Tier 1 CPM pricing of $70 to $85, consistent with Lancaster's placement in the Los Angeles market. Since Cinemark 22 with IMAX is the only theater in the city, single-theater and citywide campaign costs are identical.
Local and regional advertisers across auto dealerships, restaurants, healthcare providers, home services, and retail run cinema campaigns in markets like Lancaster. Auto advertisers have seen a 34% lift in foot traffic, and retail brands have documented 53% more incremental visits. The format works well for any brand that benefits from high-attention, full-screen exposure.
Ads run on-screen as part of the pre-show program before the film begins. This puts your creative on a large-format screen, in a dark room, with no scrolling, no skipping, and no competing content. Cinemark 22 includes IMAX screens, which amplify that impact further for brands that buy into that placement.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital media. In Lancaster, roughly 60% of moviegoers are cord-cutters or cord-nevers, meaning traditional TV can't reach them. Cinema fills that gap with a verified audience that is physically present and paying attention.
Most campaigns run in 4-week flights, timed to match how major film titles cycle through theaters. Four weeks gives you consistent frequency across the roughly 46,892 monthly impressions at Cinemark 22. Brands tied to a product launch, seasonal promotion, or local event often run two or three consecutive flights to build reach.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of local regulations. If your business falls outside these categories, the format is open to you. An Alluvit Media representative can confirm eligibility before you commit to a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
