1 theater · 10 screens
Cinema advertising on 10 screens in Lancaster, OH.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lancaster, OH is in Fairfield County, with a population of just over 40,900 and a median household income of $54,901. The city has one movie theater, Cinemark RVM, with 10 screens and an estimated 20,000 monthly moviegoer impressions. That's a focused, captive audience in a community where the median age is 36.9 and the average commute runs nearly 27 minutes, so residents actively seek out local entertainment.
Lancaster falls within the Columbus, OH market and is classified as a Tier 3 market. Cinema advertising here carries a CPM of $37 to $45, and a 4-week campaign runs $820 to $1,640 depending on screen count and placement package. For local businesses and regional brands that want a distraction-free, measurable channel, Lancaster's single-theater footprint makes it easy to dominate the screen and reach a broad cross-section of the community on a consistent basis.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $1,640 | Tier 3 market rates | up to 20,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark RVM costs between $820 and $1,640, depending on screen count and placement. The CPM for this Tier 3 market runs $37 to $45. At 20,000 estimated monthly impressions across 10 screens, that cost per viewer compares well against most local digital and broadcast options.
Common advertisers include restaurants, auto dealerships, healthcare providers, home services companies, financial institutions, and retail stores. Lancaster's median household income of $54,901 and an average commute of 27 minutes make this a practical audience for businesses selling everyday goods and services. Regional brands targeting the Columbus, OH market also use Lancaster to extend their reach at lower cost.
Ads run on-screen during the pre-show segment before the feature film, when the full audience is seated and the lights are down. Lobby placements, including digital displays and static signage, are also available at some locations. The on-screen pre-show format consistently outperforms social media and digital video on measured attention metrics.
Cinema skews young, with a national median moviegoer age of 30. Sixty percent of moviegoers are cord-cutters or cord-nevers, making them hard to reach through traditional TV. Attention ratings run 6 to 16 times higher than social and digital placements, and 2 to 6 times higher than live sports. There's no skip button, no second screen competing for eyes.
Most campaigns are booked in 4-week increments. National lift data shows QSR advertisers see 2 to 3 times return on spend, auto dealers see 34% increases in foot traffic, and retail advertisers generate 53% more incremental visits. Results vary by category and creative quality. Even so, cinema consistently produces measurable in-market response.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema pre-show inventory. This applies regardless of market or theater chain. Advertisers in those categories will need to look at other channels. Most consumer, healthcare, financial, and service-based businesses qualify without restriction.
Call for pricing tailored to your dates, film slate, and targeting.
