1 theater · 14 screens
Cinema advertising on 14 screens in Lancaster, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lancaster, TX is in the southern Dallas-Ft. Worth metro, with a population just over 40,700 and a median household income of $67,584. The median age is 34.6, and residents average a 30-minute commute, making this an active, out-of-home audience.
Movies 14 Lancaster is the city's only cinema, with 14 screens and an estimated 14,946 monthly moviegoer impressions. For advertisers, that concentration means every campaign dollar works within a single, high-attention environment. Cinema audiences nationally are 60% cord-cutters or cord-nevers, skew toward multicultural households, and deliver attention levels 6 to 16 times higher than social and digital formats. A 4-week campaign in Lancaster runs $735 to $1,471, a practical entry point for local and regional brands that want to reach the Dallas-Ft. Worth market without committing to metro-wide spend.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $740 – $1,470 | Tier 1 market rates | up to 14,946 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Movies 14 Lancaster runs between $735 and $1,471. Lancaster falls in the Tier 1 CPM range of $70 to $85. With only one theater in the city, a single-theater buy and a citywide buy are the same thing, so your entire local budget goes to one location.
Movies 14 Lancaster generates an estimated 14,946 moviegoer impressions per month across its 14 screens. These are in-seat, eyes-forward viewers, not people scrolling past a feed. Nationally, cinema ads deliver attention scores 2 to 6 times higher than live sports and 6 to 16 times higher than social media placements.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, real estate agencies, entertainment venues, and retailers. QSR brands have seen 2 to 3 times return on ad spend through cinema placements. Auto advertisers have documented a 34% lift in dealership foot traffic from cinema campaigns.
Ad placements run on-screen during the pre-show, before the feature film, when the house lights are down and audiences are settled. Depending on the package, placements can also include lobby screens and other in-venue digital surfaces at Movies 14 Lancaster, extending exposure beyond the auditorium.
Lancaster's moviegoers are 60% cord-cutters or cord-nevers, so traditional TV spots miss a large portion of this audience entirely. Streaming ads compete with skip buttons and second screens. Cinema delivers a single-screen, no-skip environment with attention ratings that consistently outperform CTV and YouTube in third-party studies.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements. This applies across the network and is not specific to Lancaster. Advertisers in these categories cannot run on-screen campaigns regardless of budget or market. Confirm category eligibility before planning.
Call for pricing tailored to your dates, film slate, and targeting.
