2 theaters · 32 screens
Cinema advertising on 32 screens in Lansing, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lansing reaches over 112,000 residents with a median age of 33.5, putting movie theater advertising in front of one of the most commercially active demographics in mid-Michigan. With 2 theaters and 32 screens across the market, cinema advertising here delivers an estimated 51,200 monthly impressions in a high-attention, no-skip environment.
The Lansing audience skews young, earns a median household income of $52,170, and includes a solid mix of families and working adults. A 4-week citywide campaign runs $1,894 to $3,788, making it an efficient buy for local and regional advertisers who want consistent, undistracted reach. No algorithms. No remote controls. For brands that need accountability, cinema in Lansing produces measurable results: documented retail foot traffic lifts and recall metrics that outperform social, digital, and connected TV placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $2,370 | Tier 4 market rates | up to 25,600 imps/theater |
| Citywide (all 2 theaters) | $1,890 – $3,790 | Tier 4 market rates | ~51,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater campaign at one of Lansing's 2 locations runs $710 to $2,368 for a 4-week flight. Covering both theaters citywide costs $1,894 to $3,788 for the same period. Lansing is a Tier 4 market with CPMs ranging from $34 to $40. For the level of audience attention cinema delivers, that's a competitive rate.
Common advertisers in markets like Lansing include local restaurants, auto dealerships, healthcare providers, universities, home services companies, and regional retailers. National QSR brands have seen 2 to 3x return on ad spend through cinema. Auto advertisers have recorded 34% increases in dealership foot traffic, which makes cinema a strong fit for Lansing's auto-adjacent economy.
Ads run on screen before the feature film, during the pre-show block. It's a full-screen, full-audio placement in a dark room with nothing else competing for attention. Some campaigns also include lobby placements like digital displays or printed materials. The on-screen placement is the primary buy and delivers the highest attention scores of any measured ad format.
Cinema audiences cannot skip, scroll past, or mute your ad. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. In Lansing, 60% of moviegoers are cord-cutters or cord-nevers, so cinema also puts your message in front of an audience that TV and streaming buys routinely miss.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and ballot measures. These restrictions apply across all Lansing theater locations. Advertisers in those categories will need to look at other media channels.
The Lansing market generates an estimated 51,200 monthly moviegoer impressions across 32 screens. A 4-week campaign captures that full audience cycle. The cinema audience here skews toward adults 18 to 34, with 50% co-viewing families and a 62% multicultural composition. That's a broad, diverse reach within a single mid-size Michigan market.
Call for pricing tailored to your dates, film slate, and targeting.
