1 theater · 12 screens
Cinema advertising on 12 screens in Largo, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Largo, MD is part of the Washington, DC market, giving advertisers access to one of the most economically active audiences on the East Coast. The 11,753 residents here have a median household income of $106,875, and half hold a bachelor's degree or higher. That's a purchase-ready consumer base most brands are actively trying to reach.
The MJ Capital Center 12 is Largo's only movie theater. Its 12 screens generate an estimated 38,400 monthly moviegoer impressions. Cinema advertising reaches a captive audience that skews younger than TV or streaming viewers — 60% are cord-cutters or cord-nevers who are hard to reach through traditional channels. A 4-week campaign runs $2,976 to $5,952 depending on placement and format. This is a focused, high-CPM market for brands that prioritize audience quality over raw volume.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at MJ Capital Center 12 runs between $2,976 and $5,952. Largo is a Tier 1 market, with CPMs ranging from $70 to $85, driven by strong household incomes and proximity to Washington, DC. Final pricing depends on ad format and screen placement.
Local and regional advertisers in cinema tend to fall into a few recurring categories: restaurants, healthcare, auto dealerships, financial services, and retail. The format works well for businesses with clear conversion goals. Auto advertisers have seen 34% increases in foot traffic, and retail brands report 53% incremental store visits.
Cinema advertising in Largo runs across multiple touchpoints: on-screen pre-show segments, lobby digital displays, and in some cases printed or static placements near concessions. On-screen pre-show is the primary placement. It also delivers the highest attention ratings, outperforming live sports by 2 to 6 times.
Cinema attention ratings run 6 to 16 times higher than social and digital placements, and consistently outperform CTV and YouTube. In Largo, where 60% of moviegoers are cord-cutters, the theater screen may be the only video ad environment where you can reliably reach them at scale.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply nationally, across every market and theater. Alluvit Media can confirm whether your category qualifies before you start planning.
MJ Capital Center 12 generates approximately 38,400 estimated monthly impressions across its 12 screens. Largo residents have a median age of 38.4 and average a 34-minute commute, meaning they're already accustomed to scheduled, out-of-home activity. That habit translates naturally into consistent cinema attendance throughout the month.
Call for pricing tailored to your dates, film slate, and targeting.
