1 theater · 12 screens
Cinema advertising on 12 screens in Laurel, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Laurel, MD sits along the Washington, DC metro corridor with nearly 30,000 residents, a median household income of $94,063, and a well-educated population (44.5% hold a bachelor's degree or higher). The city's one movie theater, Laurel Towne Center Stadium 12, runs 12 screens and delivers an estimated 38,400 moviegoer impressions per month.
Cinema advertising here reaches a younger audience than most streaming platforms. The median moviegoer age is around 30, with a heavy skew toward cord-cutters and multicultural consumers. Residents commute an average of 32.3 minutes each way, which means they're out, moving, and making purchasing decisions regularly. A 4-week campaign at this location runs $2,976 to $5,952. That puts your brand in front of an attentive audience in one of the DC metro area's steadily growing suburban markets. Cinema attention ratings run 2 to 6 times higher than live sports and up to 16 times higher than social media placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Laurel Towne Center Stadium 12 runs between $2,976 and $5,952, depending on screen count and placement format. This is a Tier 1 market with CPMs ranging from $70 to $85. Because there is only one theater in the city, a single-theater buy and a citywide buy are the same campaign.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, real estate companies, and local retailers. Nationally, QSR brands have seen 2 to 3 times return on ad spend, auto advertisers recorded 34% increases in foot traffic, and retail brands drove 53% more incremental store visits through cinema campaigns.
Ad placements run on screen before the feature film, during the pre-show programming block. It's a full-screen, audio-on format in a darkened auditorium with no competing content. Lobby and concession area placements may also be available at Laurel Towne Center Stadium 12, depending on current inventory.
Cinema delivers attention ratings 6 to 16 times higher than social and digital placements, and outperforms CTV and YouTube. In the DC market, streaming and broadcast audiences skew older and are increasingly hard to reach as ad-skipping grows. About 60% of moviegoers in Laurel are cord-cutters or cord-nevers, so for many of them, cinema is the only screen opportunity you have.
Campaigns are structured in 4-week flights, matching typical theatrical release cycles. Most advertisers run one to three flights depending on budget and goals. Longer runs build frequency with Laurel's recurring moviegoers and are common for advertisers tied to seasonal promotions or new location openings.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are restricted categories and cannot be placed in cinema inventory at this location. If your business falls into one of these categories, cinema is not an available channel. All other standard business categories are eligible to advertise.
Call for pricing tailored to your dates, film slate, and targeting.
