1 theater · 12 screens
Cinema advertising on 12 screens in Lawrence, KS.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lawrence, KS is a university-driven market with a median age of 29.2 and a 55.1% bachelor's degree attainment rate, one of the highest in the region. With nearly 95,500 residents and a median household income of $62,838, it's a city of younger consumers with money to spend.
Cinema advertising in Lawrence runs through Southwind Stadium 12, a single 12-screen theater that delivers an estimated 24,000 monthly impressions. One venue means no audience fragmentation. Your message reaches the same concentrated, captive crowd every time. A 4-week campaign starts at $984, making it a practical buy for local businesses and regional brands targeting the Kansas City market. Cinema audiences here skew young, 60% are cord-cutters, and attention levels run 6 to 16 times higher than social and digital placements. For advertisers who want accountable reach in a college-anchored community, Lawrence delivers more than its size suggests.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Lawrence starts at $984 and runs up to $1,968, depending on screen count and placement options. Southwind Stadium 12 is the only theater in the market, so your budget covers the full local cinema audience, roughly 24,000 monthly impressions, without splitting spend across multiple venues.
Lawrence's young, educated population makes it a natural fit for categories like local restaurants and QSR brands, financial services, healthcare providers, apartment communities, retail, and entertainment venues. Regional and national brands targeting the broader Kansas City market also use Lawrence's theater to reach the University of Kansas demographic throughout the year.
Ads run on screen during the pre-show segment before the feature film begins. It's a full-motion, full-sound placement on a large format screen in a darkened room with no competing devices. Audiences are seated and attentive. They can't skip it or scroll past it, unlike digital and streaming placements.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital media. In Lawrence, 60% of moviegoers are cord-cutters or cord-nevers, which means the theater may be the only screen-based environment where you can reliably reach them. CTV and YouTube don't match documented cinema attention benchmarks.
The standard entry point is a 4-week campaign, which aligns with typical film cycles and gives your message enough repetition to build recall. Brands focused on measurable outcomes, such as the 53% incremental retail visit lift and 34% auto foot traffic increase documented in national cinema studies, often extend to 8 or 12 weeks.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and ballot measures. These restrictions apply across the network regardless of local or state regulations. If your business falls outside these categories, the approval process is straightforward and campaigns can typically launch within a few weeks.
Call for pricing tailored to your dates, film slate, and targeting.
