1 theater · 18 screens
Cinema advertising on 18 screens in Lawrenceville, GA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lawrenceville, GA is the seat of Gwinnett County, with a population of 30,626 and a median age of 32.6. That puts it among the younger consumer markets in the greater Atlanta area. The city's median household income of $58,606 and an average commute of 33 minutes point to a busy, value-conscious audience.
Cinema advertising in Lawrenceville runs through a single location: Sugarloaf Mills 18, with 18 screens and an estimated 57,600 moviegoer impressions per month. That concentration works in an advertiser's favor. Instead of a fragmented media buy, you get a focused, high-attention environment. The audience skews young, is 62% multicultural, and includes a strong share of families, which tracks with Lawrenceville's broader community makeup. A 4-week campaign starts at $4,464, with costs scaling by screen count and format. For brands targeting the eastern corridor of the Atlanta market, it's a practical, measurable entry point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,460 – $8,930 | Tier 1 market rates | up to 57,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Sugarloaf Mills 18 costs between $4,464 and $8,928, depending on the number of screens and ad format. This is a Tier 1 market with CPM rates of $70 to $85. Longer flights or premium placements will push the total higher, but most standard campaign configurations fall within that range.
Common categories include quick-service restaurants, automotive dealerships, retail, healthcare, financial services, and local businesses targeting Gwinnett County consumers. QSR advertisers have documented 2 to 3 times return on ad spend from cinema campaigns nationally, and auto advertisers have seen a 34% lift in foot traffic.
Ads run as part of the pre-show sequence on the big screen before the feature film, when audiences are seated and watching. Options typically include on-screen spots, lobby displays, and auditorium clings or concourse placements. The on-screen format captures the most attention, rated 2 to 6 times higher than live sports advertising environments.
About 60% of moviegoers in Lawrenceville and nationally are cord-cutters or cord-nevers, so TV spots simply will not reach them. Cinema attention ratings run 6 to 16 times higher than social and digital placements and consistently outperform CTV and YouTube in documented studies. It is one of the few formats where audiences cannot skip or scroll past your message.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the theater network regardless of local regulations. Advertisers in those categories should explore alternative formats. All other standard business and service categories are generally eligible.
A 4-week flight is the standard entry point, giving your message enough exposure across multiple film cycles to build real reach. Sugarloaf Mills 18 draws an estimated 57,600 impressions per month, so even a single-month campaign delivers a solid number of touchpoints. Many advertisers run 8 or 12 weeks to maintain a consistent presence.
Call for pricing tailored to your dates, film slate, and targeting.
