1 theater · 10 screens
Cinema advertising on 10 screens in Lebanon, TN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lebanon, TN is part of the Nashville metro, with a population of nearly 42,000 and a median household income of $71,320. That puts local consumers within reach for brands targeting working families with real purchasing power. The Roxy is the city's only commercial theater, with 10 screens and an estimated 24,000 moviegoer impressions per month.
Cinema advertising in Lebanon reaches an audience that skews younger than TV or streaming. 60% of moviegoers have cut cable or never subscribed. Attention levels in the theater environment run 2 to 6 times higher than live sports, and well above social or digital placements. A 4-week campaign starts at $1,284, placing Lebanon in a Tier 2 market with CPMs ranging from $47 to $60. For advertisers already running campaigns across the Nashville metro, Lebanon is a cost-efficient addition with a concentrated, captive audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $2,570 | Tier 2 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at The Roxy runs between $1,284 and $2,568, depending on screen count and placement format. Lebanon has one theater with 10 screens, so single-theater and citywide pricing are identical. CPMs fall in the $47 to $60 range, consistent with other Tier 2 markets in the Nashville area.
Local and regional advertisers across healthcare, home services, restaurants, auto dealerships, financial services, and retail are common cinema advertisers. National brands use theater placements to reinforce broader campaigns. Auto advertisers have seen foot traffic lift of 34% from cinema campaigns; retail brands have recorded 53% incremental store visits. For businesses driving local action, those numbers are hard to ignore.
Ads run in the on-screen pre-show before the feature film starts. It's a full-screen, full-audio placement in a dark, distraction-free environment. Depending on the campaign package, lobby placements such as slide rotations or static signage may also be available at The Roxy.
Roughly 60% of moviegoers in Lebanon are cord-cutters or cord-nevers, so traditional TV spots simply won't reach them. Cinema delivers attention ratings 6 to 16 times higher than social and digital placements, and it outperforms CTV and YouTube in measured engagement. In a market with a median age of 35.7, the theater is one of the few places where younger, harder-to-reach local consumers are actually paying attention.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply regardless of local laws or licensing. Advertisers in those categories should look elsewhere. All other major consumer and B2B categories are eligible to run.
The standard unit is a 4-week flight, which aligns with typical film scheduling cycles. At 24,000 estimated monthly impressions in Lebanon, a single flight delivers solid local reach. Many advertisers run consecutive 4-week campaigns to build frequency over time, particularly when promoting a seasonal offer or an extended retail event.
Call for pricing tailored to your dates, film slate, and targeting.
