2 theaters · 32 screens
Cinema advertising on 32 screens in Lexington, KY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lexington is a mid-size Kentucky market with a concentrated moviegoing audience across 2 theaters and 32 screens. Those venues generate an estimated 64,000 monthly impressions, making cinema a practical channel for brands that want consistent, local reach without the waste of broad digital or broadcast buys.
Cinema advertising in Lexington falls into a Tier 3 market, with CPM rates between $37 and $45. A single-theater, 4-week campaign starts at $1,312, and a citywide buy covering both Fayette Mall XD and Hamburg Pavilions 16 runs $2,624 to $5,248. Nationally, the cinema audience skews young (median age 30), runs 60% cord-cutters, and delivers attention levels 2 to 6 times higher than live sports. For Lexington advertisers, that means a measurable, captive audience in a distraction-free environment that digital formats don't replicate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $2,620 | Tier 3 market rates | up to 32,000 imps/theater |
| Citywide (all 2 theaters) | $2,620 – $5,250 | Tier 3 market rates | ~64,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign in Lexington runs $1,312 to $2,624 depending on screen count and placement. Covering both major theaters citywide brings that to $2,624 to $5,248 for the same period. CPM rates fall between $37 and $45, in line with other Tier 3 markets of similar size.
The two primary venues are Fayette Mall and XD and Hamburg Pavilions 16. Together, they cover 32 screens and roughly 64,000 monthly moviegoer impressions. Both are established, high-traffic locations with consistent audiences across weekdays and weekends.
Common advertisers include restaurants, auto dealers, healthcare providers, colleges and universities, home services, and retail brands. Cinema has a documented performance record across these categories: QSR brands see 2 to 3 times return on ad spend, auto advertisers see 34% foot traffic lift, and retail brands report 53% incremental store visits.
Pre-show advertising runs on the big screen before trailers and the feature film. It's full-motion, full-audio placement in a dark, phone-down environment. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements, including CTV and YouTube.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply across all markets, including Lexington. Most local and regional businesses in retail, services, food, healthcare, and education qualify without issue.
Local TV and streaming reach audiences who are multitasking, skipping ads, or watching on small screens. Cinema delivers a guaranteed, full-screen, sound-on impression with no skip option. With 60% of moviegoers being cord-cutters or cord-nevers, cinema also reaches a segment that local TV and traditional digital buys consistently miss.
Call for pricing tailored to your dates, film slate, and targeting.
