1 theater · 6 screens
Cinema advertising on 6 screens in Lexington, MO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lexington, MO is a small, economically stable community of 4,602 residents in the Kansas City market, with a median household income of $70,134 and a median age of 37.1. One movie theater serves the city: Cannonball 6, with 6 screens and an estimated 12,000 monthly moviegoer impressions.
For local and regional advertisers, that single-theater footprint means a focused, low-waste buy. Cinema audiences in Tier 3 markets like Lexington are not passive viewers. Research shows cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. A 4-week campaign in Lexington runs $492 to $984, putting full-screen, captive-audience impact within budget for small businesses. If your customers live or work near Lexington, it's a channel worth knowing.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $490 – $980 | Tier 3 market rates | up to 12,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cannonball 6 runs between $492 and $984, depending on the number of screens and ad frequency selected. Lexington is a Tier 3 market with CPMs ranging from $37 to $45. Because there is only one theater in the city, a single-theater budget and a citywide budget are the same.
Local service businesses, regional retailers, restaurants, healthcare providers, auto dealers, and real estate professionals all advertise regularly in small-market cinema. Auto advertisers have documented a 34% lift in foot traffic from cinema campaigns; retail brands have seen 53% more incremental visits. If your business targets Lexington-area consumers, the format works.
Ads run on screen before the feature film, during the preshow that every ticketed audience member watches. It's a full-screen, audio-on format with no skip option and no competing content. Some campaigns also include lobby placements, depending on the theater and package selected.
Local TV reaches a broad but fragmented audience, and streaming ads face skip rates and co-viewing clutter. Cinema delivers a single message to a seated, captive audience. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so cinema regularly reaches people your TV and streaming buys miss entirely.
A 4-week flight is the standard entry point and matches most film cycles at Cannonball 6. That window gives you enough frequency against the 12,000 estimated monthly impressions to build recognition. Advertisers with ongoing goals, like restaurants or service providers, often run consecutive 4-week campaigns to maintain a steady local presence.
Yes. Cinema advertising does not accept creative for alcohol, tobacco, cannabis, firearms, or political campaigns. These restrictions apply across the network regardless of market tier. Most local businesses, professional services, healthcare, food and beverage (non-alcohol), education, and retail categories are fully eligible to advertise.
Call for pricing tailored to your dates, film slate, and targeting.
