1 theater · 8 screens
Cinema advertising on 8 screens in Lexington, SC.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lexington, SC is a growing suburb in the Columbia metro with a population of 24,132 and a median household income of $83,263, well above national averages. Residents are educated (48% hold a bachelor's degree or higher), with a median age of 40.9 and an average commute of 24 minutes. That profile is exactly what regional and national advertisers are after.
Northlake Village 8 is the only movie theater in Lexington, with 8 screens and an estimated 12,800 monthly moviegoer impressions. For businesses targeting Lexington's affluent, educated households, that's a focused, cost-efficient buy. The audience can't skip the ad, change the channel, or scroll past it.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Lexington typically runs $1,250 to $1,950, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include local restaurants, auto dealerships, healthcare providers, real estate agencies, fitness centers, and financial services firms. National brands use cinema to reinforce TV and digital buys. In Lexington specifically, businesses targeting educated homeowners and families tend to find a strong match with the moviegoing audience.
Ads run on screen before the feature film during the pre-show segment. Depending on the format, placements can also include lobby screens and other in-theater positions. The pre-show is the primary buy: a full-motion spot shown to a seated audience in a dark room, no competing devices, no skip button.
Cinema audiences deliver 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital platforms. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. For Lexington advertisers, cinema fills a real gap in any local media plan.
A standard campaign runs 4 weeks, the minimum period needed to build frequency with a local audience. Documented national results include a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. Longer runs of 8 to 12 weeks typically produce stronger brand recall and response.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of local regulations. Most mainstream business categories are fully eligible to run, including healthcare, food service, home services, financial products, and retail.
Call for pricing tailored to your dates, film slate, and targeting.