1 theater · 8 screens
Cinema advertising on 8 screens in Lexington, SC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lexington, SC is a growing suburb in the Columbia metro with a population of 24,132 and a median household income of $83,263, well above national averages. Residents are educated (48% hold a bachelor's degree or higher), with a median age of 40.9 and an average commute of 24 minutes. That profile is exactly what regional and national advertisers are after.
Northlake Village 8 is the only movie theater in Lexington, with 8 screens and an estimated 12,800 monthly moviegoer impressions. A 4-week cinema advertising campaign runs $473 to $947 depending on screen count and format. For businesses targeting Lexington's affluent, educated households, that's a focused, cost-efficient buy. The audience can't skip the ad, change the channel, or scroll past it.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $470 – $950 | Tier 4 market rates | up to 12,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Northlake Village 8 runs between $473 and $947. Lexington is a Tier 4 market with a CPM of $34 to $40, covering an estimated 12,800 monthly impressions from a local audience with a median household income of $83,263. At that price, the cost per impression is competitive.
Common advertisers include local restaurants, auto dealerships, healthcare providers, real estate agencies, fitness centers, and financial services firms. National brands use cinema to reinforce TV and digital buys. In Lexington specifically, businesses targeting educated homeowners and families tend to find a strong match with the moviegoing audience.
Ads run on screen before the feature film during the pre-show segment. Depending on the format, placements can also include lobby screens and other in-theater positions. The pre-show is the primary buy: a full-motion spot shown to a seated audience in a dark room, no competing devices, no skip button.
Cinema audiences deliver 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital platforms. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. For Lexington advertisers, cinema fills a real gap in any local media plan.
A standard campaign runs 4 weeks, the minimum period needed to build frequency with a local audience. Documented national results include a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. Longer runs of 8 to 12 weeks typically produce stronger brand recall and response.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of local regulations. Most mainstream business categories are fully eligible to run, including healthcare, food service, home services, financial products, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
