1 theater · 6 screens
Cinema advertising on 6 screens in Lincoln, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lincoln, IL is part of the Champaign/Springfield-Decatur market, with a population of just over 13,400 and a median household income of $54,390. One theater, Lincoln Grand, covers the entire city across 6 screens and generates an estimated 9,600 moviegoer impressions each month. That concentrated reach makes cinema advertising unusually efficient here.
A 4-week campaign at Lincoln Grand runs between $355 and $710, placing it in the Tier 4 pricing range of $34 to $40 CPM. The audience skews younger than most streaming or TV platforms. National cinema data puts the median moviegoer age at 30, with 60% identifying as cord-cutters and attention levels running 2 to 6 times higher than live sports. For local and regional advertisers who want to reach Lincoln households without paying for broader market waste, cinema is a direct, measurable option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $360 – $710 | Tier 4 market rates | up to 9,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema campaign at Lincoln Grand runs between $355 and $710, depending on screen count and placement. Because Lincoln has one theater with 6 screens, a single-theater buy and a citywide buy are the same investment. CPM pricing falls in the $34 to $40 range, which is typical for a Tier 4 market of this size.
Lincoln Grand delivers an estimated 9,600 moviegoer impressions per month. Over a 4-week campaign, that audience sees your ad in a distraction-free environment before each showtime. Cinema attention metrics run 6 to 16 times higher than social and digital placements, so each impression carries more weight than the raw number suggests.
Local restaurants, auto dealerships, healthcare providers, real estate offices, and retailers are the most common cinema advertisers in smaller markets like Lincoln. National data shows QSR brands see 2 to 3 times their ad spend in incremental sales. Auto advertisers report 34% increases in foot traffic after cinema campaigns. Service businesses with a regional draw tend to perform well.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of market size. Advertisers in those categories should explore alternative channels. Most local and regional business categories qualify without issue.
Local TV buys in the Champaign/Springfield-Decatur market often include significant waste outside Lincoln. Streaming targets broadly and competes with viewer multitasking. Cinema delivers a defined local audience in a single-screen, no-skip environment. With 60% of moviegoers classified as cord-cutters or cord-nevers, cinema also reaches households that TV and CTV campaigns frequently miss.
Most campaigns run in 4-week blocks, timed to film release cycles, which gives advertisers consistent exposure across multiple showtimes. Some run 8 to 12 weeks to build frequency. In a smaller market like Lincoln, where monthly impressions total 9,600, a longer run reaches a greater share of the local audience than a single flight can.
Call for pricing tailored to your dates, film slate, and targeting.
