1 theater · 12 screens
Cinema advertising on 12 screens in Linden, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Linden, NJ is part of the New York media market, with a population of 43,614 and a median household income of $91,036. That combination makes it a solid target for brands trying to reach working adults with real purchasing power. The city's one cinema, Aviation Mall 12, delivers an estimated 38,400 monthly impressions across 12 screens.
Cinema advertising puts messages in front of audiences who are actually paying attention. Nationally, moviegoers score attention ratings 6 to 16 times higher than social and digital placements, and 2 to 6 times higher than live sports. Linden's median resident age is 39.8, and the average commute runs 31.4 minutes, pointing to a busy consumer base that responds to well-placed messaging. A 4-week campaign at Aviation Mall 12 costs between $2,976 and $5,952, depending on format and placement. For local and regional advertisers, that's a focused, measurable way into this New York-market audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Aviation Mall 12 runs $2,976 to $5,952. This is a Tier 1 market with CPMs between $70 and $85, consistent with New York market rates. Final pricing depends on ad format, screen count, and placement within the pre-show program.
Common advertisers include restaurants, auto dealers, healthcare providers, retailers, financial services, and local service businesses. Auto advertisers nationally see a 34% lift in foot traffic from cinema campaigns, and retail advertisers report 53% more incremental visits. The format works well for any brand that benefits from high-attention visual storytelling.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should explore alternative channels. Most consumer, healthcare, and B2B categories face no restrictions.
Cinema delivers attention ratings that beat CTV and YouTube, and 60% of moviegoers nationally are cord-cutters or cord-nevers, making them hard to reach through traditional TV. In a high-cost market like New York, cinema offers a more focused, cost-efficient alternative with a measurable, captive audience.
Nationally, the median moviegoer age is 30, younger than audiences on Netflix, Hulu, or NFL broadcasts. About 62% identify as multicultural, and 50% attend as part of a family group. Linden's median age is 39.8, with solid household incomes, so the local theater audience skews toward families and working adults.
The standard purchase unit is a 4-week flight, timed to typical film cycles and giving your creative consistent exposure to a captive audience. Brands that run multiple consecutive flights tend to see stronger recall and response. With 12 screens, Aviation Mall 12 supports sustained frequency within a single location.
Call for pricing tailored to your dates, film slate, and targeting.
