6 theaters · 85 screens
Cinema advertising on 85 screens in Los Angeles, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Los Angeles is one of the largest cinema advertising markets in the country, with 6 theaters, 85 screens, and an estimated 287,322 monthly moviegoer impressions across the city. For a media market built on entertainment, cinema advertising carries particular weight here.
The LA moviegoer audience skews young, with a national median age of 30, and roughly 60% have cut or never had traditional pay TV. Broadcast and cable buys miss that portion of the population entirely. With a median household income of $80,366 and 37.8% of residents holding a bachelor's degree or higher, the audience aligns well with brands targeting mid-to-upper income consumers who are hard to reach through linear TV.
Top venues include Cinemark 12 with XD, Baldwin Hills 15 with XD, and Century City 15. Campaigns can run at a single location or scale citywide across all 85 screens, depending on your budget and reach goals.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,020 – $11,440 | Tier 1 market rates | up to 47,887 imps/theater |
| Citywide (all 6 theaters) | $21,050 – $42,110 | Tier 1 market rates | ~287,322 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Los Angeles is a Tier 1 market with CPMs between $70 and $85. A single-theater 4-week campaign costs approximately $2,015 to $11,438, depending on screen count and placement. A citywide campaign across all 6 theaters and 85 screens runs $21,054 to $42,108 for a 4-week flight.
Local and regional advertisers across retail, automotive, healthcare, restaurants, financial services, and entertainment are common cinema advertisers. Auto brands see documented results: cinema campaigns have driven a 34% lift in foot traffic. Retail advertisers have recorded 53% incremental store visits. Any brand that benefits from high-attention, premium video placement is a strong fit.
Ads run in the pre-show on the main screen before the feature film, when audiences are seated and not scrolling. Cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. No skip buttons. No second screens.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply regardless of local regulations in California. If your business falls into one of these categories, cinema advertising through this channel is not available.
Roughly 60% of LA moviegoers are cord-cutters or cord-nevers, meaning streaming and CTV buys already miss a large portion of this audience. Cinema also outperforms CTV and YouTube on measured attention metrics. Media consumption is fragmented across dozens of platforms and devices, but a dark room and a full screen produce a level of undivided attention that other channels can't match.
The standard campaign length is 4 weeks, matching typical film booking cycles and giving your creative enough exposure to build frequency. Longer flights are available. In a high-volume market like Los Angeles, with 287,322 monthly impressions, even a single-theater run can generate real reach within a targeted neighborhood or district.
Call for pricing tailored to your dates, film slate, and targeting.
