2 theaters · 21 screens
Cinema advertising on 21 screens in Loveland, CO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Loveland, CO sits in the northern Denver market with a population of 77,350 and a median household income of $82,592, putting it squarely among consumers with real purchasing power. Two theaters, 21 screens, and an estimated 50,400 monthly moviegoer impressions give local and regional advertisers a focused, high-attention environment that digital and broadcast channels rarely replicate.
The cinema audience here skews younger than most streaming or TV platforms, with 60% of moviegoers nationally identified as cord-cutters or cord-nevers. That makes theater advertising one of the more direct ways to reach adults in Loveland who have largely tuned out traditional TV. Campaigns at MetroLux 12 + IMAX at Centerra or Metrolux Dine-In at The Foundry can run independently or together, giving advertisers flexibility on budget and reach. A 4-week citywide buy starts at $2,696, with CPMs ranging from $47 to $60 in this Tier 2 market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $900 – $3,600 | Tier 2 market rates | up to 25,200 imps/theater |
| Citywide (all 2 theaters) | $2,700 – $5,390 | Tier 2 market rates | ~50,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs $898 to $3,595 depending on screen count and format. To cover both theaters citywide, budget $2,696 to $5,392 for a 4-week flight. CPMs in this Tier 2 market range from $47 to $60, which holds up well given the attention levels cinema delivers compared to social or streaming ads.
The two primary venues are MetroLux 12 + IMAX at Centerra and Metrolux Dine-In at The Foundry. Together, they cover 21 screens and roughly 50,400 monthly impressions. Advertisers can buy a single location or run a coordinated campaign across both.
Common categories include restaurants, auto dealerships, healthcare providers, home services, financial institutions, and retailers. Auto advertisers using cinema have seen 34% increases in foot traffic nationally, and retail brands have recorded 53% more incremental visits. With a median household income of $82,592, Loveland is a strong fit for higher-consideration purchases.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. The format also outperforms both CTV and YouTube on documented attention metrics. About 60% of moviegoers are cord-cutters or cord-nevers, meaning theater ads reach Loveland adults who are increasingly hard to find through broadcast or cable.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this channel. These restrictions apply across the network regardless of local regulations. Advertisers in those categories will need to look at alternative placements. Most retail, service, healthcare, food and beverage (non-alcohol), and B2B categories are eligible.
Four weeks is the standard minimum and a practical starting point for building frequency with local audiences. Loveland's 25.6-minute mean commute and steady theater traffic across both locations support sustained campaigns. Advertisers running 8 to 12 weeks see stronger recall and response, particularly in categories like QSR and retail where repeat exposure drives visit behavior.
Call for pricing tailored to your dates, film slate, and targeting.
