1 theater · 17 screens
Cinema advertising on 17 screens in Lubbock, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lubbock is a growing West Texas market with 261,078 residents and a median age of 30.4, making it one of the younger urban audiences in the state. Texas Tech University anchors the city and shapes a consumer base that skews educated, with nearly 35% holding a bachelor's degree or higher.
Cinema advertising here runs through Tinseltown Lubbock, the market's only theater complex, with 17 screens. That footprint delivers an estimated 27,200 monthly moviegoer impressions. The audience skews cord-cutting and multicultural, and the format earns a level of attention that digital and streaming placements rarely match. A 4-week campaign starts at $1,006, with CPMs typically in the $34 to $40 range, consistent with this Tier 4 market. For local and regional advertisers who want to reach a concentrated audience without the fragmentation of social or streaming, Lubbock cinema is a direct option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,010 – $2,010 | Tier 4 market rates | up to 27,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Tinseltown Lubbock runs between $1,006 and $2,012, depending on placement type and screen count. The CPM range for this Tier 4 market is $34 to $40. Because Lubbock has one theater, buying that theater means buying the entire market, which simplifies planning considerably.
Local and regional advertisers in QSR, auto, healthcare, real estate, higher education, and retail are common cinema advertisers. National data backs the format: cinema drives a 34% increase in auto dealership foot traffic and 53% incremental retail visits. Lubbock's large student population makes the market particularly well-suited for education and entertainment advertisers.
Ads run on screen before the feature film, during the pre-show segment. Depending on your package, placements can also include lobby screens and other in-theater touchpoints. The on-screen pre-show spot is the primary placement. The audience is seated, undistracted, with no skip button and no competing notifications.
Cinema audiences deliver attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital formats. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. A significant portion of Lubbock's theater audience simply cannot be reached through traditional TV. Cinema fills that gap directly.
Four weeks is the standard campaign unit, matching typical film rotation cycles. Most advertisers run 4 to 8 weeks to build frequency across the 27,200 monthly impressions available in the market. Longer runs are an option for campaigns tied to seasonal promotions or sustained brand awareness goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political ads are not accepted on the cinema advertising network. These restrictions apply market-wide and are not specific to Lubbock. Advertisers in those categories will need to use other channels. Most other local and regional business categories are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
