1 theater · 14 screens
Cinema advertising on 14 screens in Lynchburg, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Lynchburg, Virginia is part of the Roanoke-Lynchburg media market, with a city population of roughly 79,000 and a median age of 28.4. That younger-skewing demographic aligns closely with the national cinema audience profile, making movie theater advertising a practical fit for brands trying to reach adults before streaming services and social feeds take over their attention.
The market runs through one theater, Regal River Ridge, with 14 screens generating an estimated 28,000 monthly impressions. A 4-week campaign in Lynchburg starts at $1,148, placing it in a Tier 3 market with CPMs ranging from $37 to $45. With a median household income of $59,808 and 38.5% of residents holding a bachelor's degree or higher, Lynchburg moviegoers are a stable, educated consumer base. Local and regional advertisers get full-screen, sound-on exposure in a distraction-free environment, with documented attention rates that outperform live sports, CTV, and social media placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Regal River Ridge runs between $1,148 and $2,296, depending on screen count and placement. Lynchburg is a Tier 3 market with CPMs between $37 and $45, based on roughly 28,000 monthly impressions across 14 screens.
QSR and restaurant brands, auto dealers, healthcare providers, universities, real estate firms, and local retailers are the most common cinema advertisers in markets like Lynchburg. The format has delivered a 2-3x return on spend for QSR brands and a 53% lift in incremental retail visits nationally, making it a practical choice for businesses with a local or regional footprint.
Ads run on screen before the feature film begins, as part of the pre-show entertainment block. This is full-screen, audio-on placement in a darkened room where the audience is seated and attentive. There is no second-screen competition, no skip button, no feed to scroll past. Attention ratings for cinema run 6 to 16 times higher than social and digital placements.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV largely misses them. Streaming ads get skipped, and attention is divided. Cinema puts your ad in front of an audience that can't scroll away, and research shows cinema attention outperforms CTV and YouTube. For Lynchburg brands trying to reach adults under 35, that's a real gap worth filling.
A 4-week campaign is the standard entry point, matching the typical film cycle at Regal River Ridge. Many advertisers run 8 to 12 weeks to build frequency among Lynchburg's moviegoing audience. With 28,000 estimated monthly impressions across 14 screens, a single 4-week flight still delivers real reach in this market.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this cinema network. These restrictions apply market-wide and are set at the network level, not theater by theater. Advertisers in those categories should contact Alluvit Media to discuss placement options outside of cinema.
Call for pricing tailored to your dates, film slate, and targeting.
