1 theater · 6 screens
Cinema advertising on 6 screens in Macomb, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Macomb, IL is part of the Quincy-Hannibal-Keokuk market, with a population of just over 15,000 and a median age of 27.7. That's one of the younger audience profiles in the region, driven largely by Western Illinois University and reflected in a repeat moviegoing base at Rialto Cinemas, the city's only theater, which runs 6 screens.
Estimated monthly impressions across those screens reach 9,600, giving local and regional advertisers a consistent, captive audience with little competing ad noise. Median household income is $39,753, and 35.4% of residents hold a bachelor's degree or higher. That profile works well for advertisers in retail, food service, education, healthcare, and financial services. A 4-week campaign runs $355 to $710, an accessible price point for businesses of nearly any size that want to reach a younger audience that has largely moved away from traditional TV.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $360 – $710 | Tier 4 market rates | up to 9,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Rialto Cinemas starts at $355 and tops out around $710, depending on screen count and placement package. That works out to a CPM between $34 and $40. For a smaller market, that rate delivers solid reach against a concentrated audience you won't replicate through local digital or print alone.
Rialto Cinemas generates an estimated 9,600 moviegoer impressions per month across its 6 screens. Macomb's median age of 27.7 means a large share of that audience is college-aged, a demographic that cable TV and traditional broadcast channels rarely reach effectively.
Common advertisers include quick-service and fast-casual restaurants, local retailers, healthcare providers, real estate firms, financial services, and colleges or trade schools. Nationally, QSR brands using cinema advertising have documented 2 to 3 times their ad spend in return, and auto advertisers have seen a 34% lift in foot traffic. Regional businesses can use those figures as a realistic performance benchmark.
Ads run in the pre-show sequence, directly before the feature film. The audience is already seated, there's no remote control, no skip button, and no competing screen. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
In a market like Macomb where 60% of moviegoers are cord-cutters or cord-nevers, traditional TV spots miss a large portion of the available audience. Cinema fills that gap. The format also delivers sequential, undivided attention for 60 to 90 seconds, something a mid-roll streaming ad or a social video rarely achieves.
Yes. Advertising is not accepted for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the theater network and are not specific to Macomb. If your business falls into one of those categories, cinema placements are not available regardless of budget or campaign size.
Call for pricing tailored to your dates, film slate, and targeting.
