1 theater · 5 screens
Cinema advertising on 5 screens in Marina, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Marina, CA sits at the northern edge of the Monterey Peninsula with a population of 22,324 and a median household income of $88,518. The median age is 36.7, and over a third of residents hold a bachelor's degree or higher. That profile makes cinema advertising a focused, high-value channel for brands trying to reach educated, working-age consumers.
The city has one movie theater, Century Marina and XD, with 5 screens and an estimated 8,000 monthly moviegoer impressions. A 4-week campaign starts at $296, putting it within reach for local businesses and regional advertisers. Marina falls within the Monterey-Salinas market, a Tier 4 market with CPM rates between $34 and $40. For advertisers who want a captive, distraction-free audience, cinema consistently outperforms social, digital, and streaming placements on attention metrics.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $300 – $590 | Tier 4 market rates | up to 8,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Marina and XD costs between $296 and $592. Since this is a single-theater market, that price covers the full city. The rate reflects Tier 4 CPM pricing of $34 to $40, based on an estimated 8,000 monthly impressions across 5 screens.
Common cinema advertisers include local and regional businesses in restaurants, healthcare, real estate, financial services, automotive, and retail. National brands use it for awareness campaigns. With a median household income of $88,518 and an average commute of 24 minutes, Marina is a strong fit for service businesses and convenience-oriented brands.
Ads run on screen as part of the pre-show sequence before the feature film begins. The audience is seated and has no way to skip or scroll past your message. Attention studies show cinema delivers 2 to 6 times the attentiveness of live sports and 6 to 16 times that of social and digital platforms.
About 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV and streaming pre-roll buys simply miss them. Cinema reaches that audience directly. Documented campaign results nationally include a 34% increase in auto dealership foot traffic and a 53% lift in incremental retail visits. TV and digital rarely match those numbers at this spend level.
A standard campaign runs 4 weeks, matching typical film rotation cycles and giving your ad enough repetition to build recall. Some advertisers extend to 8 or 12 weeks for sustained brand presence. In a focused market like Marina, where monthly impressions total 8,000, a 4-week run delivers solid frequency without a large budget commitment.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema advertising network. These restrictions apply regardless of market or theater. If your business falls into one of these categories, cinema placement is not available. Most retail, service, healthcare, food and beverage, and professional services categories are eligible without restriction.
Call for pricing tailored to your dates, film slate, and targeting.
