1 theater · 15 screens
Cinema advertising on 15 screens in Marlborough, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Marlborough, MA gives advertisers direct access to a suburban Boston audience with real purchasing power. The city's median household income is $95,047, and 40.6% of residents hold a bachelor's degree or higher. That makes it a strong fit for brands targeting educated, mid-to-high income consumers.
The market runs through one venue: Solomon Pond Mall 15, a 15-screen theater that generates an estimated 48,000 monthly moviegoer impressions. Because a single theater covers the entire Marlborough market, a citywide campaign and a single-theater campaign are the same buy. A 4-week campaign runs between $3,720 and $7,440, placing it within the Boston (Manchester) Tier 1 market at CPMs of $70 to $85.
The median local age of 37.2 tracks closely with cinema's national audience profile. At a mean commute of 29.4 minutes, Marlborough residents are mobile and routine-driven, the kind of consumer base that responds well to big-screen advertising.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,720 – $7,440 | Tier 1 market rates | up to 48,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Solomon Pond Mall 15 costs between $3,720 and $7,440, depending on screen count and placement format. Marlborough falls within the Boston (Manchester) Tier 1 market, where CPMs run $70 to $85. One location delivers an estimated 48,000 monthly impressions.
Common advertisers include auto dealers, healthcare systems, restaurants, financial services, retail brands, and local businesses. With an average household income of $95,047, Solomon Pond Mall 15 attracts an audience that suits both national brands and regional advertisers looking to reach consumers with discretionary spending in the greater Marlborough area.
Ads run on the big screen before the film starts, within a pre-show segment that typically runs 20 to 30 minutes. Depending on the package, placements can include lobby digital displays alongside the on-screen spot. Every ad plays at full volume in a dark room with no skip option. That environment produces attention levels 6 to 16 times higher than social and digital formats.
Cinema audiences skew younger, with a national median age of 30. Sixty percent are cord-cutters or cord-nevers, making them hard to reach through traditional TV. Attention ratings run 2 to 6 times higher than live sports. Nationally, documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
A standard buy covers 4 weeks, matching typical film booking cycles and giving your creative consistent exposure across multiple audience waves. Brands with time-sensitive offers can run shorter flights, while ongoing advertisers often layer consecutive 4-week blocks to build frequency among Marlborough's moviegoing population over a full quarter.
Yes. Alcohol, tobacco, cannabis, firearms, and political ads are not accepted in cinema advertising inventory. These restrictions apply across the network regardless of market or theater. Most categories are eligible and frequently active in the Marlborough market, including healthcare, finance, food and beverage, retail, and automotive.
Call for pricing tailored to your dates, film slate, and targeting.
