1 theater · 12 screens
Cinema advertising on 12 screens in Massillon, OH.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Massillon, Ohio gives advertisers direct access to a working-class, community-rooted audience in the Cleveland-Akron-Canton market. With a population of 32,177, a median household income of $55,308, and a median age of 40.4, this is a stable, locally engaged consumer base that responds to brand consistency.
The city has one theater, Massillon Stadium 12, with 12 screens and an estimated 28,800 moviegoer impressions per month. That concentration means your campaign reaches a defined, local audience without waste. Cinema advertising here is priced as a Tier 2 market, with CPMs running $47 to $60 and a standard 4-week campaign costing $1,540 to $3,081. Moviegoers sit through your ad in a distraction-free environment that outperforms live sports by 2 to 6 times on attention, and social and digital placements by 6 to 16 times. For local and regional advertisers, that kind of focused reach is hard to replicate at this price point.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Massillon Stadium 12 runs between $1,540 and $3,081, depending on ad placement and the number of screens. That works out to a CPM of $47 to $60. For a market this size, that's a concentrated local audience at a fraction of what a major metro buy would cost.
Local and regional advertisers across healthcare, home services, financial services, restaurants, auto dealers, and retail are common cinema advertisers here. National brands targeting the Cleveland-Akron-Canton market also use cinema to extend reach into suburban and mid-size cities like Massillon. The audience skews family-oriented, with 50% of moviegoers attending as co-viewing households.
Ads run on screen as part of the pre-show program, which starts before the feature film and holds a captive audience. Lobby placements, including static and digital signage, can complement the on-screen spot. On-screen is typically the primary placement and the one tied to the impression estimates.
Cinema delivers verified, in-person attention in a dark room with no second screens. Nationally, cinema attention rates run 6 to 16 times higher than social and digital placements and outperform CTV and YouTube. In Massillon, 60% of moviegoers are cord-cutters or cord-nevers. Local TV and cable simply aren't reaching them.
A 4-week campaign is the standard entry point and the basis for the $1,540 to $3,081 pricing range. Longer flights, such as 8 or 12 weeks, build frequency with repeat moviegoers and are common for advertisers in auto, retail, and healthcare. Documented outcomes from cinema campaigns include a 34% lift in auto foot traffic and 53% incremental retail visits.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at this location. These restrictions apply across the cinema advertising network and are not unique to Massillon. Advertisers in those categories should contact Alluvit Media to discuss alternative placement options.
Call for pricing tailored to your dates, film slate, and targeting.
