1 theater · 10 screens
Cinema advertising on 10 screens in Mattoon, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mattoon, IL is part of the Champaign/Springfield-Decatur market. The city has a population of 16,334, a median age of 42.6, and one movie theater: VIP Mattoon 10, with 10 screens and an estimated 16,000 monthly moviegoer impressions. For local and regional advertisers, that concentration of audience in a single venue means consistent, measurable reach without the fragmentation of digital buys.
Cinema advertising in Mattoon is priced as a Tier 4 market, with CPMs from $34 to $40. A 4-week campaign runs $592 to $1,184 depending on screen count and placement. Median household income is $47,308. Nearly half of all moviegoers nationally are cord-cutters who are difficult to reach through traditional TV. For businesses targeting Mattoon residents, the theater delivers a captive audience that outperforms social media and streaming on documented attention metrics by a wide margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,180 | Tier 4 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at VIP Mattoon 10 runs between $592 and $1,184. CPM falls in the $34 to $40 range, competitive for a market this size. Final cost depends on how many screens you buy and whether you include pre-show or on-screen placement. Since VIP Mattoon 10 is the only theater in the city, citywide and single-theater campaign pricing are the same.
Common advertisers include restaurants, auto dealers, healthcare providers, real estate agencies, home services companies, and local retailers. Performance data backs up the format: quick-service restaurants see 2 to 3 times return on ad spend, auto advertisers report 34% increases in foot traffic, and retail brands see 53% more incremental store visits after cinema campaigns.
Ads run as part of the pre-show program before the feature film. Depending on availability at VIP Mattoon 10, placements can also include lobby screens and other in-venue digital positions. The on-screen pre-show is the primary format: full-motion video, seated audience, dark room, no scroll, no skip button, no second-screen competition.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. Around 60% of moviegoers nationally are cord-cutters or cord-nevers. That means a large share of the Mattoon theater audience simply cannot be reached through cable TV buys. Cinema fills that gap with a verified, in-person audience.
Most advertisers start with a 4-week campaign, the standard unit for cinema buys in Mattoon. With 16,000 estimated monthly impressions at VIP Mattoon 10, a single 4-week flight delivers solid local reach. From there, campaigns can run across multiple months or be timed around specific seasons, product launches, or local events to stay relevant.
Yes. Certain categories are not accepted for cinema advertising, regardless of market. These include alcohol, tobacco, firearms and ammunition, cannabis and related products, and political advertising of any kind. If your business falls into one of these categories, cinema placements are not available. Most local service, retail, healthcare, and food and beverage advertisers are unaffected by these restrictions.
Call for pricing tailored to your dates, film slate, and targeting.
