1 theater · 16 screens
Cinema advertising on 16 screens in Mc Lean, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
McLean, VA is one of the wealthiest communities in the country, with a median household income of $250,001 and 85.1% of residents holding a bachelor's degree or higher. For advertisers, that combination is rare. Cinema advertising here reaches an audience with the income to act on what it sees.
The local market runs through Tysons Corner Center 16, a 16-screen theater generating an estimated 51,200 moviegoer impressions per month. McLean falls within the Washington, DC metro market, a Tier 1 advertising zone where CPMs run $70 to $85. A 4-week campaign is priced between $3,968 and $7,936, depending on screen count and placement format.
The median resident age is 46.2, with an average commute of 28 minutes. This is a community of established professionals with real purchasing power and little tolerance for interruptive digital ads. Cinema delivers the kind of attention other formats rarely match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Tysons Corner Center 16 runs between $3,968 and $7,936, depending on the number of screens and ad format selected. McLean falls within a Tier 1 market, with CPMs of $70 to $85, priced to match the high-income, high-education audience this theater consistently draws.
Financial services, luxury automotive, real estate, healthcare, and high-end retail brands are a natural fit for McLean, given the median household income of $250,001 and an adult audience with advanced degrees. Local professional service firms, private schools, and home services companies also perform well here.
Ads run on screen before the feature film, during what's called the pre-show. It's a captive, full-screen, high-volume environment. Some placements also include lobby displays or trailer-adjacent spots. The pre-show format averages attention ratings 6 to 16 times higher than social and digital placements.
Streaming audiences in McLean are easy to reach but hard to hold. Cinema delivers an attention rating 2 to 6 times higher than live sports and consistently outperforms CTV and YouTube. Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers. That means cinema puts your message in front of people who are actively avoiding traditional ad environments.
A standard campaign runs 4 weeks, the minimum needed to build meaningful frequency across the 51,200 monthly impressions available in McLean. Longer flights of 8 to 12 weeks drive stronger recall, particularly for brands with longer purchase cycles like automotive, financial planning, or real estate services.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. These restrictions apply regardless of market or campaign size. Advertisers in regulated categories like pharmaceuticals may face additional content review before a campaign can run.
Call for pricing tailored to your dates, film slate, and targeting.
