1 theater · 16 screens
Cinema advertising on 16 screens in Mcdonough, GA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
McDonough, GA gives advertisers direct access to a growing Henry County audience through cinema advertising at McDonough Stadium 16, the city's only 16-screen theater. The local population of 30,056 earns a median household income of $77,734, and a median age of 31.2 points to relatively young households with real purchasing power.
Monthly moviegoer impressions reach an estimated 51,200 across those 16 screens, giving local and regional brands consistent, high-attention exposure in a captive environment. Cinema advertising here is part of the broader Atlanta market, where audience attention ratings run 2 to 6 times higher than live sports and up to 16 times higher than social and digital placements. Residents average a 32.1-minute commute, which makes them regular buyers of fuel, food, and services along the corridors they travel daily. For brands targeting commuter families, that's a straightforward fit.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at McDonough Stadium 16 runs between $3,968 and $7,936, depending on ad format and placement. The theater is in a Tier 1 market with CPMs of $70 to $85. Because McDonough has only one theater, a single-theater buy is also a citywide buy, which simplifies planning and puts your full budget behind one screen.
Local and regional advertisers in quick-service restaurants, auto dealerships, healthcare, financial services, home improvement, and retail all run cinema campaigns here. Nationally, QSR brands have documented 2 to 3 times return on ad spend from cinema. Auto advertisers have seen a 34% lift in foot traffic. Both categories are especially active as a result.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the network and are not specific to McDonough. Advertisers in those categories should explore alternative channels. Most other industries, including healthcare and financial services, can advertise with standard compliance review.
Ads run in the pre-show sequence before the feature film, while audiences are seated and paying attention. Additional placements include lobby screens and static or digital signage throughout the venue. The on-screen pre-show draws the most attention of any placement: research shows cinema outperforms CTV, YouTube, and social media formats on measurable audience engagement.
Cinema skews young. The national median moviegoer age is 30, and 60% of that audience are cord-cutters or cord-nevers who rarely see traditional TV ads. In McDonough, where the median age is 31.2, that profile matches the local population almost exactly, reaching people who would otherwise slip through the cracks of broadcast and streaming buys.
A standard campaign runs 4 weeks, which is the base unit for pricing and impression estimates in McDonough. At 51,200 monthly impressions across 16 screens, a 4-week flight delivers solid reach for a market this size. Brands building sustained local awareness or supporting a seasonal promotion often run 8 to 12 weeks.
Call for pricing tailored to your dates, film slate, and targeting.
