1 theater · 14 screens
Cinema advertising on 14 screens in Mckinney, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
McKinney, TX is one of the fastest-growing cities in the Dallas-Fort Worth metro, with a population of 202,314, a median household income of $120,273, and an educated resident base where 52.6% hold a bachelor's degree or higher. That consumer profile attracts advertisers who want quality impressions, not just volume.
Cinema advertising in McKinney runs through Cinemark 14, a 14-screen theater generating an estimated 36,506 monthly moviegoer impressions. Campaigns are priced in the $70 to $85 CPM range, with a 4-week schedule starting at $1,797. The median resident age is 36.7, and average commute times exceed 27 minutes — details that point to households that are active and already spending. Cinema audiences here are captive and measurably more attentive than digital or streaming placements. For local and regional advertisers targeting DFW's northern suburbs, McKinney offers a focused, high-value audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,590 | Tier 1 market rates | up to 36,506 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 14 costs between $1,797 and $3,594, depending on screen count and placement type. That price reflects a Tier 1 CPM of $70 to $85 per thousand impressions, applied against an estimated 36,506 monthly moviegoer impressions across 14 screens.
Common advertisers include restaurants, healthcare providers, auto dealers, financial services, real estate brands, and local retailers. At a median household income of $120,273, McKinney skews toward buyers making higher-consideration purchases, which makes it a strong fit for categories like auto and retail. Both have documented consistent lift results from cinema placements nationally.
Ads run in the pre-show sequence on the big screen, typically within the 20 minutes before the feature film starts. The audience is seated and has no remote, no skip button, and no second screen. Attention scores for cinema run 6 to 16 times higher than social or digital formats.
Streaming audiences in DFW skew older and are increasingly ad-averse. Cinema moviegoers have a national median age of 30, with 60% being cord-cutters or cord-nevers who are hard to reach through traditional TV. Attention ratings for cinema outperform CTV and YouTube. Documented retail visit lift from cinema campaigns runs as high as 53% incremental visits.
A standard campaign runs in 4-week flights, giving enough frequency to build recall across McKinney's moviegoing audience. Many advertisers run back-to-back flights tied to seasonal promotions or product launches. Shorter runs are possible, but 4 weeks is the recommended minimum for measurable brand recall.
Yes. Cinema advertising through our network does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply regardless of local laws. If your business falls outside these categories, approval is straightforward and campaigns can typically go live within a few weeks of creative submission.
Call for pricing tailored to your dates, film slate, and targeting.
