1 theater · 10 screens
Cinema advertising on 10 screens in Melrose Park, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Melrose Park, IL is a Chicago metro suburb with a population of 24,513 and a median household income of $64,740. The median age is 35, and residents average a 28-minute commute, pointing to a working-age population that's regularly on the move. One theater serves this market: Cinemark Melrose Park, with 10 screens.
Alluvit Media estimates roughly 32,000 monthly moviegoer impressions from this location, placing it in the Tier 1 Chicago market. Cinema advertising here reaches a predominantly multicultural audience, 60% of whom have cut the cord or never subscribed to traditional cable. Attention metrics for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats. For local and regional advertisers, this single-theater market offers a focused, measurable way to reach Melrose Park consumers in a high-attention setting.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Melrose Park runs between $2,480 and $4,960, depending on ad format, placement, and screen count. That range reflects Tier 1 Chicago market CPM rates of $70 to $85. At 32,000 estimated monthly impressions, the cost per impression holds up well against most local digital and broadcast alternatives.
Local and regional advertisers use cinema regularly across quick-service restaurants, auto dealers, retail, healthcare, financial services, and entertainment. QSR advertisers have documented 2 to 3 times return on ad spend. Auto dealers have seen 34% increases in foot traffic, and retail brands have recorded 53% incremental visits tied to cinema campaigns.
Placements include on-screen pre-show ads that run in the 20 to 30 minutes before the feature, plus lobby formats such as digital displays and poster positions. The on-screen pre-show delivers the highest attention of any placement: audiences are seated, the lights are down, and there are no competing distractions before the movie begins.
Cinema attention ratings run 6 to 16 times higher than social and digital platforms, and outperform both CTV and YouTube. About 60% of moviegoers at locations like Cinemark Melrose Park are cord-cutters or cord-nevers. For this segment of the local audience, cinema may be the only screen format that reliably reaches them.
The standard entry point is a 4-week campaign, in line with typical film cycles and long enough to build recall across the estimated 32,000 monthly impressions in this market. Longer flights of 8 to 12 weeks extend reach and reinforce brand awareness, which is especially useful for advertisers building a presence in the Chicago metro.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and ballot measures. These restrictions apply across the network to all screens at this location. Alluvit Media can confirm category eligibility before a campaign moves into production.
Call for pricing tailored to your dates, film slate, and targeting.
