1 theater · 13 screens
Cinema advertising on 13 screens in Merced, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Merced, CA gives advertisers direct access to one of California's younger urban markets. The city's median age is 29.8, its population is close to 90,000, and its moviegoing audience skews heavily toward the 18-34 demographic, a group that broadcast and cable struggle to reach.
Hollywood Merced 13 is the city's only cinema. It runs 13 screens and generates an estimated 26,000 monthly impressions. That concentration means every campaign dollar works within a single, high-attention environment. Merced falls under Tier 3 pricing as part of the broader Fresno-Visalia market, with 4-week campaigns starting at $1,066. For local businesses and regional brands that want to build frequency with a cost-conscious, multicultural audience, cinema advertising here delivers measurable reach at a fraction of typical TV costs.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,070 – $2,130 | Tier 3 market rates | up to 26,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Hollywood Merced 13 runs between $1,066 and $2,132, depending on placement format and screen count. Merced falls in the Tier 3 price range, with CPMs between $37 and $45. At 26,000 estimated monthly impressions, that's efficient reach for local and regional budgets.
Common categories include quick-service restaurants, auto dealerships, urgent care clinics, local retailers, colleges and universities, and financial services. Merced's median age is 29.8, which makes it a good fit for brands targeting young adults and families. National studies show QSR advertisers getting 2 to 3x return on spend in cinema environments.
Ad placements run on screen before the feature film, typically in the final minutes before showtime when audience attention is at its peak. Cinema advertising consistently outperforms live sports by 2 to 6x and social or digital placements by 6 to 16x in documented attention metrics.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so local TV and cable miss them entirely. Cinema puts your ad in front of a fully captive audience: no skip button, no second screen, no algorithm burying your message. In verified attention studies, both CTV and YouTube rank below cinema.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted from cinema placements. These restrictions apply across the network regardless of market or theater. If your category is unclear, Alluvit Media can confirm eligibility before campaign planning begins.
A standard campaign runs 4 weeks, the minimum needed to build meaningful frequency among Merced's moviegoing audience. Campaigns can extend to 8 or 12 weeks for sustained brand recall. Auto advertisers running extended cinema campaigns have documented a 34% lift in foot traffic, according to national outcome studies.
Call for pricing tailored to your dates, film slate, and targeting.
