1 theater · 12 screens
Cinema advertising on 12 screens in Merrillville, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Merrillville, IN is part of the Chicago media market, with a population of 36,343 and a median household income of $64,791. That profile makes it a solid mid-size suburban target for regional and national advertisers. The city's only theater, Hobart 12, delivers an estimated 38,400 monthly moviegoer impressions across 12 screens, putting real reach behind every campaign dollar.
Cinema advertising here connects brands with an audience that skews younger than most streaming or TV viewers. 60% are cord-cutters, making them harder to reach through traditional channels. With a mean commute of 32.4 minutes, Merrillville residents are mobile consumers, which matters for categories like auto, QSR, and retail. A 4-week campaign at Hobart 12 runs $2,976 to $5,952 depending on format and share of screen, placing it in the Tier 1 CPM range of $70 to $85. For advertisers looking to reach Northwest Indiana with Chicago-market precision, it's a direct, measurable option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Hobart 12 runs between $2,976 and $5,952, depending on format and your share of the on-screen rotation. The CPM falls between $70 and $85, in line with Tier 1 Chicago-market pricing. At 38,400 estimated monthly impressions, the cost-per-contact holds up well against local digital and broadcast alternatives.
Common advertisers include QSR and casual dining restaurants, auto dealerships, healthcare providers, retail chains, financial services, and local service businesses. Cinema's lift data is especially strong for these categories: QSR brands see 2 to 3x return on ad spend, auto advertisers report 34% increases in foot traffic, and retail sees up to 53% incremental store visits.
Placements include the pre-show on-screen reel that runs before previews, lobby displays, and in some cases restroom or concession signage. The on-screen pre-show is the primary driver of results. It puts your ad in front of a captive audience in a dark room with no scroll and no skip button, with attention ratings 6 to 16 times higher than social and digital media.
Sixty percent of moviegoers are cord-cutters or cord-nevers, so linear TV and streaming pre-roll ads simply don't reach them. Cinema's attention rating runs 2 to 6 times higher than live sports and outperforms both CTV and YouTube. The median moviegoer is around 30 years old, and they're watching your ad in an environment where it can't be skipped or minimized.
Campaigns are structured in 4-week blocks, matching typical film cycles and audience turnover at Hobart 12. Most advertisers run one to three blocks depending on their goals. A single 4-week flight builds awareness. Extending to 8 or 12 weeks increases frequency and improves recall and response, especially for higher-consideration purchases like auto or healthcare.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted through cinema ad programs. These restrictions apply network-wide, regardless of local ordinance. If your business falls into one of these categories, cinema is not an available channel. All other standard advertiser categories are eligible, including finance, healthcare, retail, food and beverage (non-alcohol), and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
