2 theaters · 17 screens
Cinema advertising on 17 screens in Midland, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Midland, TX is in the Permian Basin, with a population of nearly 134,000 and a median household income of $91,169, well above national averages. The local economy draws a younger, earning workforce, with a median age of 31.6. That demographic profile translates directly into a cinema audience with real purchasing power and consistent movie-going habits.
Two theaters operate in Midland, Midland 11 and Cinergy Tall City, with a combined 17 screens delivering an estimated 27,200 monthly impressions. Whether you run a single-theater campaign or cover the full city, cinema advertising here reaches an audience that outperforms most digital and streaming placements on attention. For businesses competing in the Odessa-Midland market, the screen is one of the few environments where your message runs without skipping, scrolling, or background noise.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $360 – $1,300 | Tier 4 market rates | up to 13,600 imps/theater |
| Citywide (all 2 theaters) | $1,010 – $2,010 | Tier 4 market rates | ~27,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at Midland 11 or Cinergy Tall City runs between $355 and $1,302, depending on screen count and placement. To cover both theaters across the city, budget $1,006 to $2,012 for a 4-week flight. Midland is a Tier 4 market, with CPMs ranging from $34 to $40.
Local advertisers in energy, automotive, healthcare, real estate, restaurants, and retail are natural fits given Midland's oil-driven economy and above-average household incomes. Regional and national brands use cinema here to reach a younger, high-income audience that spends at above-average rates and makes purchasing decisions to match.
Ads run on screen in the pre-show segment before the feature film starts. Every person in the auditorium sees the full ad, in a dark room with no second screen. There are no skip buttons and no ad blockers. That environment produces attention ratings 6 to 16 times higher than social and digital placements.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Streaming audiences can skip pre-roll. In cinema, they can't. Nationally, auto dealers have seen 34% foot traffic lifts from cinema advertising, and retailers have recorded 53% incremental visits. Streaming rarely produces numbers like that.
A 4-week flight is the standard entry point, enough to build real frequency across Midland's estimated 27,200 monthly moviegoer impressions. Some advertisers run 8 or 12-week campaigns tied to seasonal promotions or product launches. Longer flights reach more people as different audiences cycle through each week.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema environments. These restrictions apply across the network regardless of market. Most local business categories in Midland, including energy services, healthcare, home services, automotive, and dining, qualify without issue.
Call for pricing tailored to your dates, film slate, and targeting.
