2 theaters · 36 screens
Cinema advertising on 36 screens in Midlothian, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Midlothian, VA is a high-income suburban community southwest of Richmond with a population of 18,702 and a median household income of $105,927. Nearly 59% of residents hold a bachelor's degree or higher, and the median age of 41.2 points to a settled, professionally established base. Advertising here reaches decision-makers with real purchasing power.
The city has two movie theaters, Commonwealth Stadium 20 with IMAX and Westchester Common 16, totaling 36 screens and an estimated 72,000 monthly moviegoer impressions. As part of the Richmond-Petersburg market, Midlothian falls into a Tier 3 classification with CPMs ranging from $37 to $45. A 4-week campaign across both theaters runs $2,952 to $5,904, making cinema one of the more cost-efficient options for reaching this affluent suburban audience with consistency. For brands targeting Chesterfield County households, it's a direct line in.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $3,280 | Tier 3 market rates | up to 36,000 imps/theater |
| Citywide (all 2 theaters) | $2,950 – $5,900 | Tier 3 market rates | ~72,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at Commonwealth Stadium 20 or Westchester Common 16 runs $1,312 to $3,280. A citywide buy covering both theaters costs $2,952 to $5,904 for the same period. CPMs range from $37 to $45, competitive for a market where median household income exceeds $105,000.
Local and regional advertisers in healthcare, financial services, home improvement, dining, fitness, and retail are a natural fit. Auto dealerships have seen documented foot traffic increases of 34% through cinema advertising. QSR brands consistently see 2 to 3x return on ad spend. Any brand targeting affluent Chesterfield County households belongs in this mix.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply across all theaters and screens. If your business falls into one of these categories, cinema advertising in Midlothian is not currently an option for you.
Ads run as part of the on-screen pre-show sequence in the auditorium before the feature film begins. It's a full-screen, sound-on format delivered to a seated audience with no skip option. Depending on theater configuration and campaign scope, some packages also include lobby placements and digital displays.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and outperforms both CTV and YouTube in documented attention studies. 60% of moviegoers are cord-cutters or cord-nevers, so Midlothian theaters reach households that TV and streaming campaigns routinely miss. The 72,000 monthly impressions here are uninterrupted and unskippable.
A standard 4-week campaign gives you consistent exposure across one full programming cycle. Brands that want stronger frequency with repeat moviegoing households in Midlothian typically run 8 to 12 weeks. Longer campaigns also let you align with major film releases, which drive higher attendance at both Commonwealth Stadium 20 and Westchester Common 16.
Call for pricing tailored to your dates, film slate, and targeting.
