1 theater · 16 screens

Movie Theater Advertising in Midvale, UT

Cinema advertising on 16 screens in Midvale, UT.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

16

Screens

19,400

4-Week Impressions (est.)

36K

City Population

Midvale, UT gives advertisers direct access to one of the Salt Lake City metro's younger, active consumer bases. With a median age of 32.6 and a median household income of $73,058, the city's 35,736 residents are a spending-ready demographic that responds well to brand-level advertising.

The Century 16 Union Heights is Midvale's only cinema, with 16 screens and an estimated 38,400 monthly moviegoer impressions. That concentration of audience in a single venue makes campaign planning straightforward and measurable.

Cinema audiences in this market skew young, with 60% identifying as cord-cutters or cord-nevers. Attention metrics outperform live sports by 2 to 6 times and beat social and digital platforms by 6 to 16 times. That makes the theater one of the most efficient places to put a message in front of Midvale consumers.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does a cinema advertising campaign cost in Midvale?

A 4-week campaign in Midvale typically runs $1,850 to $2,350, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What types of businesses advertise at movie theaters in Midvale?

Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, and retail brands. National benchmarks show QSR advertisers see 2 to 3 times return on spend, auto advertisers gain 34% more foot traffic, and retail brands generate 53% incremental visits. Local service businesses use cinema ads to build name recognition in a specific geographic area.

Where do ads actually appear inside the theater?

Ad placements include on-screen pre-show programming that runs before trailers, lobby displays, and digital signage throughout the venue. On-screen formats reach audiences already seated and paying attention, while lobby placements add exposure during arrival and concession periods. Most campaigns at Century 16 Union Heights combine formats for broader coverage.

How does cinema advertising compare to TV or streaming in this market?

Cinema audiences in Midvale skew young, with a median age of 30, and 60% have cut traditional cable. Broadcast and cable TV simply can't reach them. Streaming platforms come with ad-skipping and divided attention. Cinema ads run without a skip option, in a setting where attention scores are 6 to 16 times higher than social and digital placements.

Are there any industries that cannot advertise at Midvale theaters?

Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on the cinema ad network. These restrictions apply across all screens at Century 16 Union Heights. Advertisers in those categories should explore other media channels. All other standard business categories are generally eligible, subject to creative review.

How long does a campaign need to run to be effective in Midvale?

A standard campaign runs 4 weeks, matching typical film cycles and giving the ad enough frequency to build recognition across the 38,400 monthly impressions the theater generates. Brands with ongoing awareness goals often extend to 8 or 12 weeks. Alluvit Media can structure multi-month schedules to match your budget and timing.

Ready to advertise in Midvale?

Call for pricing tailored to your dates, film slate, and targeting.