1 theater · 16 screens
Cinema advertising on 16 screens in Midvale, UT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Midvale, UT gives advertisers direct access to one of the Salt Lake City metro's younger, active consumer bases. With a median age of 32.6 and a median household income of $73,058, the city's 35,736 residents are a spending-ready demographic that responds well to brand-level advertising.
The Century 16 Union Heights is Midvale's only cinema, with 16 screens and an estimated 38,400 monthly moviegoer impressions. That concentration of audience in a single venue makes campaign planning straightforward and measurable. A 4-week campaign runs $2,054 to $4,108 depending on placement and format, putting cinema advertising within reach for local and regional brands.
Cinema audiences in this market skew young, with 60% identifying as cord-cutters or cord-nevers. Attention metrics outperform live sports by 2 to 6 times and beat social and digital platforms by 6 to 16 times. That makes the theater one of the most efficient places to put a message in front of Midvale consumers.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,050 – $4,110 | Tier 2 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century 16 Union Heights runs between $2,054 and $4,108. Midvale is a Tier 2 market with CPM rates of $47 to $60. With only one theater in the city, a single-theater buy and a citywide buy are the same investment, which simplifies budgeting considerably.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, and retail brands. National benchmarks show QSR advertisers see 2 to 3 times return on spend, auto advertisers gain 34% more foot traffic, and retail brands generate 53% incremental visits. Local service businesses use cinema ads to build name recognition in a specific geographic area.
Ad placements include on-screen pre-show programming that runs before trailers, lobby displays, and digital signage throughout the venue. On-screen formats reach audiences already seated and paying attention, while lobby placements add exposure during arrival and concession periods. Most campaigns at Century 16 Union Heights combine formats for broader coverage.
Cinema audiences in Midvale skew young, with a median age of 30, and 60% have cut traditional cable. Broadcast and cable TV simply can't reach them. Streaming platforms come with ad-skipping and divided attention. Cinema ads run without a skip option, in a setting where attention scores are 6 to 16 times higher than social and digital placements.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on the cinema ad network. These restrictions apply across all screens at Century 16 Union Heights. Advertisers in those categories should explore other media channels. All other standard business categories are generally eligible, subject to creative review.
A standard campaign runs 4 weeks, matching typical film cycles and giving the ad enough frequency to build recognition across the 38,400 monthly impressions the theater generates. Brands with ongoing awareness goals often extend to 8 or 12 weeks. Alluvit Media can structure multi-month schedules to match your budget and timing.
Call for pricing tailored to your dates, film slate, and targeting.
