1 theater · 14 screens
Cinema advertising on 14 screens in Milford, CT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Milford, CT is part of the Hartford and New Haven market, giving advertisers access to a concentrated local audience. The city's one theater, Connecticut Post 14 with IMAX, delivers an estimated 28,000 monthly moviegoer impressions across 14 screens. That makes it a focused, cost-efficient placement for brands targeting this community.
A 4-week cinema campaign in Milford starts at $1,148, placing it in the Tier 3 CPM range of $37 to $45. That pricing reflects real attention. Cinema audiences pay attention at rates 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. For local and regional advertisers looking to reach cord-cutters, multicultural households, and families in a single environment, Milford's theater is an accessible entry point with measurable reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Connecticut Post 14 with IMAX runs between $1,148 and $2,296. Milford falls in the Tier 3 CPM range of $37 to $45. Since there is only one theater in the market, single-theater and citywide campaign costs are identical, which simplifies budgeting for local advertisers.
Local and regional advertisers in healthcare, financial services, dining, automotive, retail, and real estate are all regular cinema advertisers. Auto advertisers have seen 34% increases in foot traffic from cinema campaigns nationally. Retail brands report 53% incremental visits. If your goal is reaching a captive local audience, cinema is worth considering.
Ads run on screen before the feature film begins, during the preshow segment in the auditorium. Your creative plays in front of a seated audience that chose to be there. With 14 screens, placements cover multiple showtimes and film genres throughout the day and week across the 4-week campaign window.
Cinema delivers attention ratings 6 to 16 times higher than social and digital, and outperforms CTV and YouTube on the same metrics. About 60% of moviegoers are cord-cutters or cord-nevers, so TV and streaming ads frequently miss them entirely. With an estimated 28,000 monthly impressions in Milford, the reach is local and the attention is documented.
Yes. Cinema advertising in Milford does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions are standard across the network. Advertisers in those categories should plan for alternative media. Most local service businesses, retailers, healthcare providers, and restaurants face no category restrictions.
Nationally, the median moviegoer age is 30, younger than typical audiences on Netflix, Hulu, and NFL broadcasts. Roughly 62% identify as multicultural, and 50% attend as co-viewing families. For Milford advertisers, that means a diverse, younger-skewing audience that traditional broadcast channels rarely deliver.
Call for pricing tailored to your dates, film slate, and targeting.
