1 theater · 20 screens
Cinema advertising on 20 screens in Milpitas, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Milpitas has a median household income of $176,822 and a population where nearly 59% hold a bachelor's degree or higher. That demographic profile makes it one of the stronger local advertising markets in the San Francisco-Oakland-San Jose region, and cinema is one of the few channels where you can reach those consumers with their full attention.
The Century 20 Great Mall and XD is the city's primary theater, with 20 screens and an estimated 64,000 monthly moviegoer impressions. Campaigns here reach a multicultural, tech-savvy audience with a median age in the mid-30s, 60% of whom have cut or never had traditional pay TV. A 4-week campaign in Milpitas runs $4,960 to $9,920, making this Tier 1 market a realistic option for regional advertisers looking to reach high-income households in a distraction-free environment.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,960 – $9,920 | Tier 1 market rates | up to 64,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Milpitas runs between $4,960 and $9,920, based on a Tier 1 CPM of $70 to $85 applied across an estimated 64,000 monthly impressions. Milpitas has one theater complex, so a single-theater buy and a citywide buy are the same thing.
Milpitas draws a specific mix of advertisers, given its high median income and tech-educated workforce. Auto dealers, financial services firms, real estate agencies, restaurants, healthcare providers, and local retailers are common. National brands run cinema campaigns here to reach Silicon Valley households. Regional businesses use it to build name recognition in a defined cluster of high-value zip codes.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital platforms, including CTV and YouTube. In Milpitas, 60% of moviegoers are cord-cutters or cord-nevers, which means a theater campaign reaches audiences that traditional TV and most streaming buys simply don't.
Ads run on screen before the feature film as part of the pre-show program. Placements appear in a fully lit-down, full-audio environment with no skip option and no competing content. With 20 screens, Century 20 Great Mall and XD lets advertisers build frequency across multiple auditoriums throughout the campaign period.
The standard campaign unit is 4 weeks, matching typical film release cycles and audience turnover. Most advertisers start with a single 4-week flight to establish baseline reach across the theater's 64,000 monthly impressions, then extend or repeat based on results. Longer flights are available and tend to improve brand recall.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements through this network. These restrictions apply regardless of local regulations. Advertisers in those categories should look at alternative channels. All other major industry categories, including finance, healthcare, dining, auto, and retail, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
