1 theater · 14 screens
Cinema advertising on 14 screens in Mishawaka, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mishawaka is in the South Bend-Elkhart market, with a population just over 50,900 and a median household income of $53,120. For local and regional advertisers, Movies 14 Mishawaka offers direct access to a captive audience across 14 screens, with an estimated 22,400 monthly moviegoer impressions.
Cinema advertising in Mishawaka is priced as a Tier 4 market, with CPMs ranging from $34 to $40. A four-week campaign starts at $828 and reaches $1,657 depending on screen count and format. The audience skews younger than most TV and streaming platforms: the national median moviegoer age is 30. Roughly 60% are cord-cutters or cord-nevers, so the theater is one of the few venues where you can reliably reach people who have largely abandoned traditional broadcast. Mishawaka's local median age is 35.6, and residents average a 22-minute commute, pointing to an active consumer base that's hard to reach through passive media.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A four-week campaign at Movies 14 Mishawaka runs between $828 and $1,657, depending on the number of screens and ad format. CPMs fall in the $34 to $40 range, consistent with Tier 4 market pricing. Alluvit Media can help you scope a campaign that fits your budget and goals.
Movies 14 Mishawaka generates an estimated 22,400 moviegoer impressions per month across its 14 screens. These are in-auditorium exposures, not passive scroll-by views. The audience is seated, the lights are down, and attention levels documented in research run 6 to 16 times higher than social and digital platforms.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, financial services, real estate, home services, and local retailers. Cinema advertising has documented lift outcomes across several of these categories: a 34% increase in auto dealership foot traffic and 53% incremental retail visits, drawn from national campaign measurement data.
Ads run on screen inside the auditorium as part of the pre-show sequence, before trailers begin. Depending on the campaign package, placements can also include lobby screens, static or digital lobby displays, and other in-theater touchpoints. Every in-auditorium format runs full-screen and high-definition, with no skip option.
Local TV and streaming reach broad but fragmented audiences. Cinema skews younger, with a national median moviegoer age of 30, and 60% of moviegoers are cord-cutters or cord-nevers who cable simply can't reach. Attention ratings for cinema run 2 to 6 times higher than live sports and outperform both CTV and YouTube.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply regardless of local laws or campaign type. Most local and regional business categories are fully eligible, including healthcare, finance, food service, automotive, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
