1 theater · 17 screens
Cinema advertising on 17 screens in Mission, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mission, TX gives advertisers direct access to a growing Rio Grande Valley community of 86,234 residents, with a median age of 34.8 and a median household income of $60,813. Tinseltown Mission is the market's only cinema venue, with 17 screens and an estimated 27,200 monthly moviegoer impressions.
Cinema advertising in Mission reaches a younger audience than most streaming or broadcast platforms. Roughly 60% of moviegoers here have dropped traditional TV entirely. In this Tier 4 market, CPMs run between $34 and $40, and a 4-week campaign starts at $1,006. Brands in the Harlingen-Wslco-Brnsvl-McA market use cinema to reach a predominantly multicultural audience (62% representation nationally) in a high-attention environment that outperforms social media and connected TV on documented engagement metrics. For local and regional advertisers, a single-theater footprint means focused reach and predictable costs.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,010 – $2,010 | Tier 4 market rates | up to 27,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Tinseltown Mission costs between $1,006 and $2,012, depending on ad format and placement. The local CPM runs $34 to $40. With one theater and 17 screens in the market, your budget covers the full local cinema audience, generating roughly 27,200 impressions per month.
Common advertisers include quick-service restaurants, auto dealerships, retail chains, healthcare providers, financial services, and local businesses targeting Rio Grande Valley consumers. Cinema advertising has documented strong results across these categories: a 34% increase in auto dealer foot traffic and 53% incremental retail visits tied to cinema campaigns.
Ads run on screen before the feature film in the pre-show segment. Depending on the package, placements can include the noisy pre-show closer to showtime or the premium first-run position. Lobby digital displays and other in-theater formats may also be available at Tinseltown Mission, subject to current inventory.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. There is no skip button, no competing content on screen. With 60% of moviegoers being cord-cutters, cinema also reaches audiences that local TV and cable largely miss.
The standard campaign unit is 4 weeks, matching typical film booking cycles. At 27,200 monthly impressions across 17 screens, a single 4-week flight in Mission gives a focused local audience solid, repeated exposure. Campaigns can be extended or repeated across multiple booking periods to build reach over time.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through the cinema advertising network. These restrictions apply across the network regardless of local laws. Advertisers in those categories will need to look at other channels. Most consumer, service, and B2B categories are eligible without issue.
Call for pricing tailored to your dates, film slate, and targeting.
