1 theater · 10 screens
Cinema advertising on 10 screens in Mission Viejo, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Mission Viejo is one of Orange County's most affluent communities, with a median household income of $136,071 and 51.1% of residents holding a bachelor's degree or higher. At 92,415 residents and a median age of 46.1, the audience here is mature and high-spending, with the income and education levels that make quality messaging land.
Cinema advertising in Mission Viejo runs through Kaleidoscope 10, the city's single 10-screen theater, generating an estimated 18,115 monthly moviegoer impressions. A 4-week campaign starts at $1,502 and reaches up to $3,004 depending on screen count and format. As part of the Los Angeles Tier 1 market, CPMs range from $70 to $85, a reflection of what this audience is worth to advertisers. Nationally, cinema viewers deliver 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. For local and regional advertisers, that makes Mission Viejo moviegoers a focused, high-value target.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,500 – $3,000 | Tier 1 market rates | up to 18,115 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Kaleidoscope 10 runs between $1,502 and $3,004, depending on the number of screens and ad format selected. Mission Viejo falls within the Los Angeles Tier 1 market, where CPMs range from $70 to $85. With roughly 18,115 monthly impressions, the cost-per-contact is competitive for this income bracket.
Common advertisers include local restaurants, healthcare providers, real estate agencies, financial services firms, automotive dealerships, and home improvement businesses. With a median household income of $136,071 and high educational attainment, Mission Viejo also attracts strong results for luxury services, wealth management, and premium retail brands.
Ads run in the pre-show sequence before the feature film begins. Placements can also include lobby screens, poster cases, and other in-venue formats. The on-screen pre-show spot is the primary format. It reaches seated audiences with no remote control, no skip button, and no competing content.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV misses them entirely. For a high-income, educated audience like Mission Viejo's, cinema reaches buyers that broadcast and streaming simply don't.
Four weeks is the standard campaign unit and a practical starting point for building frequency in a single-theater market. Many advertisers extend to 8 or 12 weeks to align with seasonal promotions or product launches. Running across multiple flight periods tends to compound brand recall, particularly in a stable, community-oriented city like Mission Viejo.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at this location. These restrictions apply regardless of campaign budget or duration. Most local service businesses, healthcare providers, restaurants, retailers, and financial brands have no category restrictions and can book without issue.
Call for pricing tailored to your dates, film slate, and targeting.
