1 theater · 12 screens
Cinema advertising on 12 screens in Monroeville, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Monroeville, PA sits just east of Pittsburgh with a population of 28,383 and a median household income of $78,191, well above national averages. The local moviegoing audience skews educated (45.7% hold a bachelor's degree or higher), with a median age of 43.8. That combination makes cinema advertising here a reliable channel for brands targeting purchase-ready consumers.
The market runs through a single location: Monroeville Mall 12 with XD, offering 12 screens and an estimated 28,800 monthly impressions. A 4-week campaign starts at $1,540, making it an accessible entry point for local businesses and a focused add-on for regional advertisers already buying across the broader Pittsburgh market. Cinema audiences aren't watching your ad on a second screen. They're seated and paying attention, delivering attention levels that outperform live sports, streaming, and social media by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Monroeville Mall 12 with XD runs between $1,540 and $3,081. Monroeville is priced as a Tier 2 market, with CPMs ranging from $47 to $60. At roughly 28,800 monthly impressions across 12 screens, that price point works well for local and regional advertisers alike.
Common categories include restaurants and QSR chains, auto dealerships, healthcare providers, home services, financial services, and local retailers. These categories match well with Monroeville's audience: college-educated households with a median income of $78,191 and a 26-minute average commute. These are active consumers with real spending power.
Ads run in the pre-show segment, before the feature film begins. It's a full-motion, full-audio placement on a screen that can span 70 feet or more. No remote control, no skip button, no competing content. Depending on the location, lobby placements such as digital displays may also be available.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times that of social and digital formats. About 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few channels that reaches audiences you simply can't buy on traditional TV. Measured results include a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits.
The standard entry point is a 4-week flight, which is how Monroeville campaigns are packaged and priced. Four weeks gives enough frequency across the 28,800 monthly impressions to build recognition. Campaigns can run longer, and some advertisers align flights with seasonal releases or specific promotional windows to sharpen timing.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted and cannot run in this network. These restrictions apply nationally, not just in Monroeville. If your business falls into one of these categories, cinema advertising is not an option regardless of market or budget.
Call for pricing tailored to your dates, film slate, and targeting.
