1 theater · 14 screens
Cinema advertising on 14 screens in Monterey Park, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Monterey Park is part of the Los Angeles market, with a population of roughly 59,600 and a median household income of $77,605. The city's only theater, Atlantic Times Square 14, generates an estimated 30,934 moviegoer impressions per month across 14 screens. That makes it a focused, efficient buy for advertisers targeting this community.
The local audience skews older, with a median age of 45.5 and nearly 35% holding a bachelor's degree or higher. Average commute times of 29 minutes point to a working population with steady purchasing power and predictable routines. Cinema advertising reaches these consumers in a high-attention environment where ad recall consistently outperforms streaming, social, and live sports. For brands looking to build presence in this part of the San Gabriel Valley, a 4-week campaign at Atlantic Times Square 14 runs between $2,192 and $4,385, depending on placement and format.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,190 – $4,390 | Tier 1 market rates | up to 30,934 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Atlantic Times Square 14 runs between $2,192 and $4,385, depending on ad format and placement within the pre-show. Monterey Park falls within the Tier 1 Los Angeles market, with CPM rates from $70 to $85 against an estimated 30,934 monthly impressions.
Common advertisers include restaurants, auto dealerships, healthcare providers, financial services, and local retailers. National brands use cinema to build awareness; local businesses use it to drive foot traffic. Auto advertisers have seen 34% increases in dealership visits, and retail advertisers have documented 53% gains in incremental store visits from cinema campaigns.
Ads run as part of the pre-show program, on screen before the feature film. Placements can include on-screen spots, lobby displays, and other in-theater formats. On-screen pre-show advertising delivers attention ratings 2 to 6 times higher than live sports, and 6 to 16 times higher than social or digital placements.
Cinema reaches audiences that are harder to find elsewhere. About 60% of moviegoers are cord-cutters or cord-nevers, so standard TV buys miss them entirely. A darkened auditorium commands undivided attention in a way streaming platforms and social feeds simply don't. Cinema's documented attention advantage over CTV and YouTube makes it a strong complement to digital campaigns, or a direct alternative.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not permitted in cinema pre-show programs. These restrictions apply across the network without exception. Most consumer categories are fully eligible to advertise, including food and beverage (excluding alcohol and tobacco), healthcare, automotive, financial services, and retail.
A standard campaign runs 4 weeks, in line with typical film engagement cycles. Some advertisers extend to 8 or 12 weeks to build frequency and reach audiences across multiple cycles. At 30,934 estimated monthly impressions, Atlantic Times Square 14 gives a multi-week campaign real reach into the Monterey Park and San Gabriel Valley market.
Call for pricing tailored to your dates, film slate, and targeting.
