2 theaters · 29 screens
Cinema advertising on 29 screens in Montgomery, AL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Montgomery, Alabama gives advertisers direct access to a mid-size Southern market with nearly 200,000 residents and a median age of 36. The city's two movie theaters, Festival Plaza 16 and Chantilly 13, combine for 29 screens and roughly 46,400 monthly moviegoer impressions, making cinema a practical, cost-efficient channel for local and regional brands.
Cinema audiences in Montgomery skew younger than most traditional TV viewers, with 60% identifying as cord-cutters or cord-nevers. That makes them genuinely difficult to reach through broadcast alone. Ads run in a distraction-free, full-screen environment that consistently outperforms digital and social formats on attention metrics. For a Tier 4 market with a median household income near $55,700, cinema advertising delivers measurable reach at a price point that fits most marketing budgets, starting under $800 for a single-theater run.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $770 – $1,890 | Tier 4 market rates | up to 23,200 imps/theater |
| Citywide (all 2 theaters) | $1,720 – $3,430 | Tier 4 market rates | ~46,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single theater, either Festival Plaza 16 or Chantilly 13, runs between $769 and $1,894 depending on screen count and placement. To cover both theaters, budget between $1,716 and $3,433 for four weeks. Montgomery is a Tier 4 market with CPM rates of $34 to $40.
The two theaters across 29 screens generate an estimated 46,400 monthly moviegoer impressions. That audience skews toward adults under 40, with strong multicultural representation at roughly 62% and significant co-viewing family attendance. These are active, attentive viewers, not passive ones.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, colleges and universities, real estate agencies, and local retailers. Cinema advertising has documented lift outcomes: auto brands see 34% increases in foot traffic, and retail advertisers report 53% more incremental store visits from exposed audiences compared to non-exposed ones.
Ads run on screen as part of the pre-show programming, before trailers begin. Placements can also include lobby screens, lobby print, and other in-venue formats depending on the theater. On-screen pre-show ads deliver the strongest attention scores of any advertising format, rated 2 to 6 times higher than live sports and up to 16 times higher than social media.
Sixty percent of moviegoers are cord-cutters or cord-nevers, putting them largely out of reach for traditional TV buys. Cinema ads run without skip options, second-screen distractions, or ad blockers. In Montgomery's competitive local market, that combination of exclusivity and undivided attention can meaningfully complement or replace portions of a digital spend.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply market-wide and cannot be negotiated at the theater level. Most local service businesses, consumer brands, healthcare providers, and employers fall well outside these categories and can advertise without issue.
Call for pricing tailored to your dates, film slate, and targeting.
