1 theater · 10 screens
Cinema advertising on 10 screens in Morristown, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Morristown, NJ gives advertisers direct access to one of northern New Jersey's most economically strong communities. With a median household income of $115,409, a college-educated population at 57.5%, and a median age of 34, this is an audience with real purchasing power and consumer intent.
Headquarters Plaza 10 is the city's only cinema, with 10 screens generating an estimated 32,000 monthly moviegoer impressions. A 4-week campaign runs between $2,480 and $4,960, placing Morristown within Tier 1 New York market pricing. Cinema advertising here reaches cord-cutters, families, and multicultural audiences in a distraction-free environment where attention metrics run 6 to 16 times higher than social and digital placements. For brands targeting an affluent, educated suburban audience in the greater New York area, Morristown offers focused reach without the noise of a broader metro buy.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Headquarters Plaza 10 costs between $2,480 and $4,960, depending on screen count and placement format. Morristown falls within Tier 1 New York market pricing, with CPMs between $70 and $85. Those rates reflect the area's high-income, educated audience and the focused attention environment that cinema advertising provides.
Local and regional advertisers across auto dealerships, restaurants, financial services, healthcare, real estate, and retail are common categories. With a median household income above $115,000 in Morristown, luxury goods, home services, and wealth management firms will find the audience closely matched to their customer profile.
Ads run on screen in the pre-show segment before the feature film begins. The placement is full-screen, with sound, in a darkened theater where audiences are seated and paying attention. There is no skip button, no second screen, no competing content. Attention scores run 2 to 6 times higher than live sports placements.
Cinema reaches the 60% of moviegoers who have cut or never had traditional cable, making it additive to TV buys rather than duplicative. Attention metrics beat CTV and YouTube by measurable margins. Lift studies back this up: retail advertisers saw 53% more incremental store visits from cinema campaigns, and auto advertisers recorded 34% increases in foot traffic.
A 4-week campaign is the standard entry point and matches the typical film rotation cycle at Headquarters Plaza 10. This window delivers an estimated 32,000 impressions over the month. Advertisers with ongoing goals, seasonal promotions, or product launches often extend to 8 or 12 weeks to build consistent frequency with the local audience.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Most consumer categories are eligible, including healthcare, finance, food and beverage, retail, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
